POSTGRADO EN ADMINISTRACIÓN DE EMPRESAS

Permanent URI for this collectionhttps://repositorio.uees.edu.ec/handle/123456789/159

Browse

Now showing 1 - 20 of 558

IMPLEMENTACION DE UNA PLATAFORMA EN LA NUBE PARA LA OPTIMIZACIÓN DE LA CADENA DE SUMINISTRO EN UNA EMPRESA DE AGROQUIMICOS
(2025) MEJIA CHUEZ PATRICIA ANDREINA
This thesis aims to investigate how the implementation of a cloud platform can optimize the supply chain in a company within the agrochemical sector, improving operational efficiency, reducing costs, and enabling faster, more accurate decision-making. In a context of growing complexity, agrochemical companies face challenges related to inventory management, distribution logistics, and coordination between suppliers and distributors. By adopting Cloud Computing technologies, the goal is to enhance real-time process visibility, providing greater flexibility and responsiveness to market demand and conditions. The research employs a mixed-methods approach, combining qualitative and quantitative methods. A detailed analysis of the company’s supply chain infrastructure was conducted through expert interviews and historical data analysis to identify areas for improvement. The platform’s design focuses on integrating various digital tools to automate processes, control inventory in real-time, and improve communication across supply chain actors. Expected outcomes include optimized logistics flows, reduced operational costs, and improved customer satisfaction through more agile and efficient service. Additionally, the cloud platform is anticipated to provide the company with greater adaptability to unforeseen market changes by enabling access to real-time data and analysis. The thesis also offers an analysis of the benefits and challenges of adopting Cloud Computing, proposing best practices to ensure successful implementation.
EL ROL DE LA CULTURA ORGANIZACIONAL EN LA REINTEGRACIÓN LABORAL DE MUJERES POST- EMBARAZO
(2025) RAMIREZ SOTOMAYOR CAROL SALOME
The reintegration of women after pregnancy is a complex challenge that involves a series of organizational, social and personal factors. This thesis aims to analyze the impact of organizational culture on the return of post-pregnancy women, with special emphasis on aspects related to labor welfare, gender equity, and corporate policies that favor an inclusive environment. Organizational culture plays a determining role in the reintegration process, as it directly influences perceptions and behaviors within the company. In this context, organizations with inclusive cultures, which promote gender equity and support for working mothers, contribute to the well-being of female employees, which in turn impacts their productivity and commitment. This study also addresses the legal regulations that protect the rights of pregnant and post-pregnant women, with a particular focus on Ecuadorian laws. Despite legislative advances, challenges persist in the effective implementation of these laws, which can lead to workplace discrimination and harassment, affecting the psychological well-being and productivity of female workers. Finally, the study also examines the psychological challenges women face when returning to work after pregnancy, highlighting the importance of social and organizational support in their adjustment to work.
MARKETING DIGITAL Y RECURSOS HUMANOS EN EMPRESAS DE DISEÑO Y ARQUITECTURA IMPACTO EN EL CRECIMIENTO Y EXPANSIÓN INTERNACIONAL DEL SECTOR CREATIVO
(2025) MARTINEZ SALAZAR DOLLY JANINA
This study addresses the impact of digital marketing and human resources management on the growth and international expansion of architecture and interior design firms. The overall objective was to determine how these two key areas can be integrated to boost the global competitiveness of the creative sector. The methodology combined a documentary and empirical approach, including a review of specialized literature, surveys of professionals in the sector and interviews with marketing and human resources experts. The findings reveal that strategies such as SEO, social media and augmented reality, combined with talent management that prioritizes professional development and cultural diversity, strengthen team cohesion and brand positioning. It is concluded that the synergy between digital marketing and human resources is essential for attracting new clients and international expansion, although there are still areas for improvement, such as the adoption of emerging technologies. This work offers a guide for creative companies seeking to consolidate themselves globally, highlighting the importance of integrating organizational values and digital strategies.
ANÁLISIS DE VIABILIDAD Y ESTRATEGIA DE CRECIMIENTO PARA UN LABORATORIO CITOLÓGICO EN UN HOSPITAL ONCOLÓGICO
(2025) LOPEZ DELGADO CRISTINA DEL CARMEN
This study evaluates the feasibility and designs a growth strategy for the implementation of a cytology laboratory within an oncology hospital. The research is based on regulations and guidelines from international and national organizations such as the Ministry of Public Health, the World Health Organization (WHO), the Pan American Health Organization (PAHO), cytology oncology associations, the International Academy of Cytology, the European Federation of Cytology Societies and the National Oncology Institute Solca Ecuador. This qualitative approach provides a solid basis for making fundamental decisions about the viability and growth of the cytology laboratory in a cancer hospital, ensuring that the proposed strategies are in line with staffing needs, available infrastructure and existing regulations.
DESARROLLO DE MÉTODOS PARA LA INCLUSIÓN FINANCIERA EN ZONAS RURALES DEL ECUADOR Y EL IMPACTO QUE GENERARA EN SU ECONOMÍA.
(2025) FRANK MUENTES CRISTHIAN ALEX
Financial inclusion is a multidimensional term that allows society to achieve well-being through equal opportunities, being an important pillar in the economic development of citizens. Therefore, the present study aims to analyze the current state of financial inclusion in Ecuador and propose strategies to expand access to financial services to the most vulnerable segments of the population. For its preparation, a descriptive and documentary methodology was applied with a qualitative approach through the methods of bibliographic review and documentary analysis where relevant information was collected on the indexes of financial inclusion and financial products or services most in demand currently through books, scientific articles, data from the last five years published on official websites such as the Central Bank of Ecuador (BCE), National Institute of Statistics and Census (INEC), among others. The results obtained showed that, in Ecuador, poverty rates in rural areas are high with 17% of citizens living in poverty while 3.9% live in extreme poverty, reflecting the lack of economic opportunities that these most vulnerable groups have and the limited access to financial services. On the other hand, it was possible to show that, in the country, there is a growing trend in the use of financial products, since in 2021 and 2023 this increase is expected. From this, it is concluded that financial inclusion in these rural areas is a determining factor to combat poverty and promote economic development.
ANÁLISIS DE FACTIBILIDAD PARA LA IMPLEMENTACIÓN DEL PROCESO REGISTRO DE FACTURAS MEDIANTE ROBÓTICA DE PROCESOS (RPA)
(2025) CASTRO VARON GRACE ESTEFANIA
This thesis collects all the information about the problems in electronic invoicing that arise when accumulating electronic and physical invoices from both clients and suppliers and payment control. Within the analysis, it was determined that the bottleneck is located in the time lost when entering invoices, especially at the end of the month, and the high level of errors that occur when entering data for billing control. To this end, the implementation of the invoice registration process through process robotics (RPA) is analyzed within the following T.F.M. The automation of processes with RPA allows companies to generate significant savings in time and costs, mitigate errors, and increase productivity, by freeing up time for employees by replacing their work in repetitive and daily tasks, reaching, according to studies by Deloitte Ecuador, savings of between 70% and 80%. Which is raised in the feasibility of using this system in terms of time and costs, so that this reference document is taken for future implementation.
IMPLEMENTACIÓN DE SISTEMAS DE INTELIGENCIA ARTIFICIAL PARA LA DETECCIÓN Y PREVENCIÓN DE FRAUDES FISCALES EN EMPRESAS DE LA PARROQUIA TARQUI, GUAYAQUIL: UN ENFOQUE ESTRATÉGICO HACIA LA OPTIMIZACIÓN DE LA AUDITORÍA CONTABLE
(2025) BARRETO MONTERO MISHELLE PAOLA
The implementation of artificial intelligence (AI) systems to identify and prevent tax fraud in companies in the Tarqui parish, Guayaquil, constitutes a key strategy to improve accounting auditing. These systems provide several advantages, such as the real-time study of large amounts of data, which facilitates the effective detection of suspicious patterns and behavior. For this reason, the objective of this study was to: Evaluate the impact of the implementation of artificial intelligence systems on the detection and prevention of tax fraud. The methodology used had a descriptive quantitative approach. The design was non-experimental cross-sectional. The population was the companies of the Tarqui parish, while the sample was 76 organizations. Likewise, interviews were conducted with 5 auditors who hold leadership positions in audit processes. The main results showed that there is a favorable perception about the use of AI to prevent tax fraud, as well as optimize routine processes, reducing human errors and increasing operational efficiency.
EL ROL DEL COMPORTAMIENTO ORGANIZACIONAL EN LA PREVENCIÓN DE ACCIDENTES EN LA INDUSTRIA MARÍTIMA
(2025) AVALOS BUSTOS DAYSI JANETH
The study entitled “Work Climate and Work Performance of Administrative Personnel at the Ecuadorian Institute of Social Security (IESS), 2024” aims to analyze the relationship between the work climate and the performance of the administrative personnel of this institution. The research seeks to identify opportunities for improvement in the work environment to increase productivity. The methodology is of a basic or pure type, focused on generating theoretical knowledge about work dynamics. A combined approach is employed, using both qualitative and quantitative methods, to obtain a comprehensive view of work climate and performance. The design is non-experimental, which implies that variables will not be manipulated and environmental conditions will not be controlled. The study population is composed of 56 people from the administrative area of the IESS. Structured questionnaires and interviews with open-ended questions will be used for data collection in order to obtain both quantitative and qualitative data that provide a complete view of the subject under investigation.
DISEÑO DE INDICADORES DE RENDIMIENTO (KPI) Y EL CUMPLIMIENTO DE OBJETIVOS ESTRATÉGICOS EN LA EMPRESA PÚBLICA DE AGUA POTABLE AGUAPEN-EP
(2025) OLIVARES COLL KATHERINE VIVIANA; PIZA TAPIA JENNIFFER LEONOR
The objective of this study was to structure performance indicators (KPIs) and the fulfillment of strategic objectives in the Public Drinking Water Company Aguapen-EP. The approach was of a mixed nature (Quantitative and Qualitative), managed under a Descriptive and Non-Experimental design. To this end, surveys and interviews were developed with the following dimensions: the independent variable identified the efficiency in the generation of invoices, the recovery of the portfolio and the time of resolution of complaints in the Customer Service area, and the dimension of the dependent variable was identified to the operational efficiency of the institution. The positions to which the surveys were applied are the Coordinators of the Commercial Unit, Portfolio Recovery, Customer Service Management, and assistants in the billing and cashier area, Coactive/Collection, financial, customer service, marketing and distribution. . 100% of the interviewees indicated that since they do not have KPI indicators, the correct progress of the processes cannot be measured and controlled, without being able to verify and compare the efficiency of the actions taken. Finally, it is concluded that the implementation of the proposed KPI indicators, allowed the operational evolution, due to a better management in billing, collection and customer service issues of the PE.
Medidas de gestión organizacional y su incidencia dentro de la administración pública. Caso: Empresa Pública de Telecomunicaciones, Agua Potable, Alcantarillado y Saneamiento (ETAPA. EP.)
(2025) PINOS QUITO MARCO INGNACIO
The objective of this study is to analyze the organizational management implemented in the Public Company of Telecommunications, Drinking Water, Sewage and Sanitation (ETAPA EP) in order to determine its impact on administrative efficiency. Through a qualitative approach and exploratory scope, a semi-structured interview was applied to officials and collaborators of the administration of this public entity. The dimensions that were considered to understand the situation of this company, object of study, dealt with the effects of optimization and restructuring policies on internal processes; the customer experience regarding the modifications and the flexibility of the adjustments in this structural reorganization. The result was that despite the intentions for improvement, the elimination of key departments and work overload have negatively affected the operation and work environment in the organization. It is concluded that internal and external communication, as well as process transparency, effectively streamline the service delivery model. Therefore, the continuous evaluation of the effectiveness of these organizational measures benefits the governance and administration of public entities and assesses the quality of service to citizens.
APLICACIÓN DE LOS INDICADORES DE GESTIÓN Y SU REACIÓN CON LA EFECTIVA PROYECCIÓN DEL PLAN ANUAL DE CONTRATACIONES (PAC)
(2025) PROANO GUEVARA SERGIO ISRAEL; TORRES PONGUILLO VICTOR ARTURO
The objective is to analyze management indicators to determine the effectiveness of optimizing the procurement process in projecting the Annual Procurement Plan. The methodological approach is qualitative, and three employees of the Guayas Los Ríos Business Unit were interviewed. The results revealed three recurring problems: lack of planning, regulatory ignorance, and technological deficiencies. Furthermore, the application of management indicators allows for real-time evaluation of procurement progress relative to plans. Corrective actions can be taken if discrepancies are detected. The conclusion is that providing solid and objective information to adjust procurement strategies and priorities can facilitate accountability and communication about procurement processes, improving the efficient use of resources.
La actividad hidrocarburífera y su impacto socio-económico. Caso: Comuna Kichwa Alto Manduru del Cantón Francisco Provincia de Orellana
(2025) VILLOTA CABRERA EDISON ERNESTO
This study analyzes the socioeconomic impact of hydrocarbon activity in the Kichwa Alto Manduru indigenous community, located in Orellana, Ecuador. It addresses a problem centered on weak benefit redistribution and limited community inclusion in extractive zones. The objective was to examine perceived effects in areas such as economy and social. A mixed-methods approach was used, based on a cross-sectional design, with surveys conducted among 234 residents and interviews with 4 local leaders. Results showed economic improvements, better access to basic services, and generally positive environmental perceptions. The implementation of a social compensation agreement demonstrated relative effectiveness. The study concludes that, under participatory conditions and with verifiable mechanisms, the oil industry can contribute to local development, though sustainability and equity challenges remain.
Aplicación de la norma ISO 31000:2009 en la mitigación de riesgos y su relación con la calidad de servicio
(2025) TRIVIÑO CASTRO EIVI EDUARDO
The objective of this study is to analyze the aspects that make up the application of the ISO 31000:2009 standard in risk mitigation in order to determine its relationship with service quality. The conceptual approach of the study establishes its theoretical foundations on regulatory processes, internal control, and regulations to identify and mitigate risks. The methodological approach is qualitative, since through a bibliographic and documentary review, a brief proposal was designed on the ISO 31000 standard with the purpose of mitigating business risks and improving customer service to internal collaborators and citizens. The result was that in Ecuador, the quality of service offered by employees in operational or high-impact criticality areas does not apply to the ISO 31000:2009 standard. Furthermore, the processes and risk plans are not fully covered by the company's guidelines. This allows us to conclude that the application of this standard effectively impacts the consideration of all possible scenarios that could directly or indirectly affect the company's business continuity, using tools to mitigate risks.
Incidencia de la Administración Digital en la Gestión Tributaria Municipal del Gobierno Autónomo Descentralizado del Municipio de Manta
(2025) VALDIVIESO ZAMORA LUIS HERIBERTO
The study evaluated the impact of a digital citizen system for the tax and administrative management of the Municipality of Manta, using a longitudinal quantitative design that compared the implementation period (2019-2020) with the consolidated period (2021-2024). Annual records of urban property tax collection, resolution times for procedures across various departments, and mandatory 2025 satisfaction surveys were analyzed. The results show an average 5.6- fold increase in property tax revenue, a mean 61% reduction in service times (15 fewer days per procedure), and 85% positive ratings of the service. In conclusion, digitalization substantially improves operational efficiency, boosts municipal revenues, and reinforces citizen trust in public administration.
LA CULTURA ORGANIZACIONAL Y SU INCIDENCIA EN LA ATENCIÓN AL USUARIO EN LA DIRECCIÓN DEL IESS AZUAY
(2025) MORA DUTAN ELIANA ISABEL
The aim of the study was to impact the quality of customer service in a healthcare institution by strengthening and managing organizational culture. For this purpose, the SERVQUAL method and the OCAI instrument were applied to establish the impact of organizational culture on the perception of external customers' satisfaction. Thanks to these two research methodologies on the perception of satisfaction and the type of organizational culture possessed by the entity, the level of influence and the areas that need improvement to achieve high levels of customer service quality were determined. The contrast of the obtained information exposes the impact of organizational culture on service quality and the gaps between customer expectations and satisfaction perception. These research methodologies facilitated decision-making and the identification of problems such as the negative impact of a hierarchical organizational culture on customer service, as well as the lack of innovation affecting the perception of service quality. Staff actions in response to customer needs, the innovation of tangible elements, and the effectiveness of the service process against the staff's need to be competitive and complete tasks make customers not perceive quality and satisfaction in the service received.
ANÁLISIS DE LA IMPLEMENTACIÓN DE PROCEDIMIENTOS ADMINISTRATIVOS Y SU INCIDENCIA EN LA CALIDAD DEL SERVICIO PÚBLICO. CASO DE ESTUDIO
(2025) MONTERO IÑIGUEZ DIANA CAROLINA
The objective of this study is to analyse the impact of the implementation of administrative process manuals in public sector organisations, in order to determine its impact on the quality of the public service provided by the entity. The methodological design is quantitative since a survey was applied to 3,376 users, whose dimensions were about strategic planning on administrative procedures, implementation or procedure manual; monitoring strategies on standardised processes, empathy response capabilities and reliability as dimensions of the service quality construct. Among the main results, it was obtained that 32% say that a procedure manual is almost never implemented, 62% state that there is almost never monitoring of standardised processes in the company; Only 38% emphasise that sometimes there is agility of service in the established time and schedule design, only 50% of users express that this criterion is sometimes met. It is concluded that administrative processes significantly affect the quality of service, since they help organizations satisfy the needs and expectations of citizens, as well as meet institutional objectives.
Aplicación del código ético como estrategia de prevención del nepotismo en entidades de la administración pública ecuatoriana.
(2025) OLEAS NAREA ELIANA ANTONELLA
This study analyzes the effectiveness of the code of ethics as a strategy to prevent nepotism in Ecuadorian public institutions, specifically in the Ministries of Transportation, Housing, Finance, Public Health, and the ARCSA (National Commission for the Promotion of Nepotism). The methodological approach is qualitative, based on a documentary review of codes of ethics, institutional regulations, resolutions, and official websites, complemented by a systematic review of national and international literature. Four key dimensions were evaluated: institutional transparency, impartiality and meritocracy, ethical oversight mechanisms, and institutional perception of the code of ethics. The sample corresponds to five central-level public entities, whose regulatory officers have powers over administrative and human talent processes. The findings indicate that, while most entities have a formal code of ethics, its application is limited and lacks effective oversight and sanction mechanisms. Meritocratic practices are not fully implemented, and transparency in selection processes remains deficient in several institutions. Furthermore, there is evidence of low appropriation of the code of ethics by public officials, which weakens its legitimacy as a preventive tool. It is concluded that the mere existence of a code of ethics is not sufficient to prevent nepotism: it is essential to accompany it with monitoring mechanisms, proportional sanctions, and ongoing ethics training that allow for the institutionalization of a culture of integrity and effective public oversight.
Social Media Center: Desarrollo de un centro estratégico de Marketing Digital para la transformación de Microempresas y Pymes en el entorno digital.
(2025) ACHANCE ESCUDERO FERNANDA
Los microempresarios y PYMES en Ecuador enfrentan barreras significativas para acceder a servicios de marketing digital debido a la falta de recursos, tiempo y conocimientos necesarios, así como al alto costo de las agencias tradicionales. En un contexto donde la digitalización es fundamental para competir, existe una oportunidad clara para una agencia de marketing digital que ofrezca soluciones accesibles, personalizadas y adaptadas a sus necesidades. Social Media Center, abordará estas barreras y se convertirá en un socio estratégico, permitiendo que estos negocios se establezcan y crezcan en el entorno digital de forma sostenible y competitiva.
Modelo de gestión administrativa en la asignación de recursos financieros y su relación con la calidad de servicio en el Hospital de Niños Dr. Francisco Icaza Bustamante
(2025) Abel Alexander TORRES CABRERA; Yolanda Cristina LÓPEZ BECERRA
The objective of this study is to design an administrative management model in order to determine the effectiveness in the optimization of reference resources for outsourced cleaning and security services at the Dr. Francisco Icaza Bustamante Children 's Hospital in the city of Guayaquil- Ecuador . The methodological approach is mixed, since it participates in qualitative and quantitative studies. Through the T STUDENT method, the means analysis of the variables income and cleaning and security expenses was carried out, within the period 2017 to 2021, which allowed making a provision for the years 2022 and 2023. While a proposal for an administrative management model as an improvement of the budgeted discharge and the quality of service to internal and external clients. The results indicated that there is a marked tendency to reduce the protection of resources each year by the central government in relation to the expenses of outsourced services, specifically hospital cleaning services for USD 2,397,121.4 and private security for an amount of $378,739.38 dollars. Therefore, it is concluded that the lack of budget for outsourced hospital cleaning and private security services demonstrates the lack of commitment on the part of the central government towards users; which implies that the administrative management model in the elimination of financial resources benefits the citizens of the public sector, offering efficiency and quality in their resources.
Análisis de negocio de una farmacia institucional que presta servicios a prestadores externos de entidades de salud pública
(2025) CADENA INTRIAGO NORY STEPHANY
Las farmacias institucionales de los prestadores externos de salud de la entidad pública, necesitan acceso confiable a medicamentos de calidad para atender a sus pacientes, lo que crea un mercado potencialmente amplio y rentable. El objetivo de este caso es analizar las estrategias de abastecimiento por la creciente demanda sin perjudicar la rentabilidad y flujos de efectivo para el correcto funcionamiento. El éxito requerirá una gestión efectiva de costos, precios estratégicos, cumplimiento normativo. La demanda de medicamentos y suministros farmacéuticos es continua. La cobertura amplia por parte de la entidad publica se da a la mayoría de la población ecuatoriana, especialmente a los afiliados al seguro social del país. Lograr un margen de beneficio neto de al menos el 40% sobre los ingresos totales

Browse

Recent Submissions