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Recent Submissions
ESTRATEGIA DE MARKETING DIGITAL PARA IMCREMENTAR LAS VENTAS: EL CASO DE MARVER DENTAL STUDIO
(2025-06-24) BENALCÁZAR ESPAÑA ANA CRISTINA; MARTÍNEZ PESANTEZ FERNANDO VICENTE
Marver Dental Studio seeks to optimize its positioning and attract a larger number of clients through the development and implementation of a comprehensive marketing strategy. The approach is based on building and leveraging both digital and traditional channels, including the development of an institutional website, to enhance brand visibility, retain current patients, and attract new clients, especially in a highly competitive market.
La gestión pública y su impacto en la construcción del tejido social en la Subsecretaria de Educación Zona 8
(2024-06) Gabriel Estuardo HURTADO ZAMBRANO
The objective of this study is to analyze public management and its impact
on the construction of the social fabric in Undersecretary of Education Zone 8. Using
the application of the Google online form, a survey was carried out that was answered
individually by 48 officials of the institution using several dimensions, the main ones
include budget, government goals, contracting, social impact, decision making,
leadership and responsibility, monitoring and evaluation, information management,
operational strategies, public investment, purchases and acquisitions, technical teams,
development local and endogenous, orientation, values, territory, society, areas,
education and culture, etc. The results indicated that there is an evident relationship
between public management and the construction of the social fabric, which allows
reflection on the transcendental role of education in the development of a society,
where the political responsibility of the State is very important, to regulate and
determine the conditions of participation and collaboration between individuals,
families and groups for the benefits of society in genera
Calidad del servicio al ciudadano: Accesibilidad inclusiva en la ciudad de Paján
(2024-01) MORAN ACUÑA DELIA CELINDA
The objective of this research was to demonstrate the association between inclusive
accessibility and the quality of public services in the context of Canton Paján. A
quantitative study was carried out based on a structured survey applied to users of the
Municipality's services. The results revealed a low general perception of the quality
of the services provided, especially in aspects such as promptness of care, perceived
security and quality of infrastructure. Through a bivariate correlation analysis,
positive and significant associations were found between the general perception of
quality and various aspects of inclusive accessibility services, such as the quality of
information, service reliability, speed of service, infrastructure and the overall quality
of inclusive services. These findings suggest that perceptions of overall service
quality are related to perceptions of inclusive accessibility services, supporting the
research hypothesis.
Responsabilidad empresarial y su incidencia en la prevención de delitos de corrupción en Ecuador. Una reflexión desde la administración pública
(2024-01) MOLINA SOLEDISPA KATIUSKA KATHERINE
The most damaging and contagious change an institution can
experience is corruption. It assumes that one or more individuals will
implement and manage the public sector at will, for their own benefit or
1
Fecha: 30 enero 2024
the benefit of others. In this context, e; The objective of this study is to
analyze corporate responsibility in order to determine its incidence in the
prevention of crimes of corruption in public administration. The present
investigation is based on the theoretical postulates of the ethics of public
governance as a paradigm to suggest a new management model that helps
to minimize the risks of illegal acts committed by the legal person of the
companies, in this sense, by the same state. From the methodological
approach, the study is qualitative, non-experimental, cross-sectional and
explanatory. The results show that Ecuador, as a state of Law, does not
comply with certain regulations in the good exercise of management
towards its citizens, which allows us to conclude that from the state
spheres, legal norms are not covered with a true enforceable sanction for
criminal acts of certain organizations in complicity with the tolerance of
State agencies that, due to a lack of ethics and corporate control,
encourage public and private entities to continue committing
administrative fraud, leaving many acts in impunity.
IMPACTO DE LA TECNOLOGÍA EN LA MODERNIZACIÓN DE LA ADMINISTRACIÓN PÚBLICA DEL HOSPITAL DE ESPECIALIDADES ABEL GILBERT PONTÓN
(2024-01) MAQUILON FALCONI JEISY KARINA; MONTOYA VERA IRVIN FERNANDO
The objective of this study is to analyse the impact of technology on the
modernization of the public administration of the Abel Gilbert Pontón Specialty
Hospital, addressing how digitalization has transformed government services to
improve their efficiency, transparency and accessibility. The methodological design is
mixed since it involves quantitative and qualitative studies. An interview was applied
to 50 hospital workers focusing on topics such as training, innovation and the impact
of technology on operational management. Meanwhile, a survey was applied to 384
users, whose dimensions focused on general satisfaction with digital services,
transparency, accessibility to services and efficiency in electronic management
systems. Among the main results, it was obtained that 81.3% consider that data storage
on government platforms is reliable. 40% consider that technology has improved
coordination between the different departments of public administration. And 62% of
users stated that digitalization has facilitated access to public services, especially in
the health sector. It was concluded that, despite the challenges, technological
modernization in public administration has allowed public administration to adapt to
sociocultural and economic changes, promoting a culture of continuous improvement
and innovation that responds to the needs of citizens