EMPRENDIMIENTO, NEGOCIOS Y ECONOMIA.
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Item Análisis de Viabilidad de Implementación de alternativa de un nuevo sistema de información comercial para una empresa de consumo masivo(2024-12) ARBOLEDA VALDIVIEZO FRANCIS BOLIVAR; FLORES GARZON EDWIN PATRICIOLa organización enfrenta un desafío crítico debido a las limitaciones de su sistema de información comercial, que depende de procesos manuales, reportes desactualizados y una estructura de datos fragmentada en múltiples servidores. Estas deficiencias afectan áreas clave como logística, comercial, marketing y finanzas, dificultando la toma de decisiones estratégicas basadas en datos en tiempo real. Además, el sistema actual no puede soportar el crecimiento proyectado en el volumen de datos ni la expansión en nuevas líneas de productos, lo que pone en riesgo la eficiencia operativa y la competitividad. En este contexto, la modernización del sistema mediante una solución escalable y automatizada, como Power BI, es esencial para centralizar datos, optimizar procesos y garantizar la sostenibilidad operativa en un entorno empresarial dinámico.Item Transformación Estratégica del Contact Center para Potenciar la Eficiencia y la Experiencia del Cliente(2024-12) ALBAN MENDOZA DANIELA CAROLINE; LOPEZ FLORES RENATO RENELa empresa objeto de análisis pertenece al sector financiero, donde la experiencia brindada a los clientes a través de sus canales de comunicación es un diferenciador clave en un entorno altamente competitivo. En particular, el contact center desempeña un papel fundamental, ya que es el canal mediante el cual los clientes pueden comunicarse de manera inmediata para realizar consultas o presentar requerimientos. Por lo tanto, el presente caso de negocio busca implementar estrategias que no solo garanticen la excelencia en la atención al cliente, sino que también potencien la eficiencia operativa.Item Implementación de Trade Marketing con personal interno de la compañía y la contratación de nuevos vendedores para fortalecer el canal tradicional de la empresa “Postres DC”(2024-12) ANDRADE LEON VANESSA WENDY; LUCIN GARCIA ANGIE SUJEIDYThe company “Postres DC” is a medium-sized company with 20 years in the market, which in the last 5 years has had accelerated growth thanks to its participation in the manufacture of private labels for supermarket chains in the country, the main concern of the General Management is largely dependent on sales from said channel. The objective of this study is to help the company increase its clients from the traditional channel and position its brand in the Ecuadorian market. To fulfill this purpose, the implementation of Trade Marketing with company personnel and the hiring of more salespeople is proposed as a strategy. . to strengthen the sales team, since currently the company does not maintain an adequate structure or process for the traditional channel, its efforts are concentrated on serving the modern channel. The implementation process will last 11 months and as a result it is expected to obtain a 20% growth in the customer base and a 20% growth in sales, which translates into greater profitability and growth in market share. Applying trade marketing in mass consumption products is key to strengthening the brand's presence at the point of sale, optimizing distribution, and generating a competitive advantage by aligning marketing strategies with the needs of the channel and the end consumer, thus promoting sales growth and loyaltyItem RUBIO MENA DARIO(2024-12) Implementación de un sistema con inteligencia artificial para la gestión de inventarios en la empresa Llanticentro L&M S.A.This business case outlines the objective of optimizing inventory management at LLANTICENTRO by implementing the Odoo system. The proposed strategy leverages historical sales data, seasonality, and market trends to forecast future demand, utilizing advanced technological tools. Analysis suggests that this implementation could lead to a 15% reduction in operating costs and a 20% increase in the availability of key products, resulting in a positive ROI within 12 months. Consequently, the system is expected to facilitate more informed decision-making, enhance operational efficiency, and provide a competitive market advantage. In summary, the project is both viable and strategic, contingent upon adequate training, seamless technological integration, and ongoing monitoring to ensure maximum benefits.Item Sistematización De Inventario Para Cliente En Centro De Distribución(2024-12) FREIRE GALLEGOS JUAN MARTINThe document describes the operational and logistical issues faced by a distribution center, referred to as "CD ALOAG". Its main challenge lies in the inefficient inventory management, which negatively impacts the corporate image and customer trust. For this reason, the urgent need to invest in advanced technological solutions is emphasized, particularly through the development of software tailored to meet customer requirements. The goal is to optimize inventory management, improve operational accuracy, and strengthen logistical capabilities. With an investment of $4,830 USD per month, the final result is the reduction of labor costs, maintaining a high level of competitiveness in a constantly evolving market, and the comprehensive management of warehouse control. This investment is not only essential for improving operational efficiency but also for regaining customer trust and ensuring long-lasting business relationships. Based on the conducted study, it is concluded that continuous development of operational systems is critical, as these systems must be adaptable and flexible to market changes, given their direct impact on the business relationships that can be established.Item Optimización de la gestión operativa en seguridad privada mediante monitoreo digital(2024) BRAGANZA SIGÜENZA PAULA CAMILA; POVEDA KUSMIRCZAK JOSSELYN MILENAThe present work addresses operational management challenges at GER, a rapidly growing private security company that faces high costs associated with staff turnover and inefficient supervision. The main problem lies in the lack of an effective data monitoring and analysis system, limiting the ability to make strategic decisions and optimize the company's resources. As a solution, the implementation of KoboToolbox is proposed, a real-time digital monitoring tool, adapted to environments with low connectivity. The strategy includes four stages: planning, configuration, testing and deployment. The system will allow centralizing supervision, reducing operating costs by 60% and generating key data for decision making. The implementation will obtain positive results, improving supervision and optimizing the use of resources within the company. We conclude that the adoption of this technology strengthens GER's competitiveness in the private security sector and represents a significant step for efficient personnel management. It is recommended to continue training the team, integrate data into advanced systems such as Power BI, and carry out continuous evaluations to ensure sustained improvement in operation.Item Implementación de un sistema de pronóstico de la demanda como fortalecimiento de la Producción y la Logística en una empresa procesadora de vegetales(2024-12) APONTE SALAZAR ALEXIS ALFONSO; AYALA CHAMORRO JEFFERSON PAULThe case project focuses on the implementation of an advanced demand forecasting system for agro industrial company that faces significant challenges in managing its production and optimizing its inventories. The company has identified that the lack of accurate and up-to-date data has led to ineffective decisions, resulting in high costs and inefficient use of resources. Through detailed analysis, several risks have been recognized, such as over-reliance on technology, limitations in operational flexibility, and the possibility of misinterpretations of results. To mitigate these risks, a comprehensive plan is proposed that includes the diversification of technological providers, thus guaranteeing greater resilience to system failures. In addition, continuous staff training in data analysis and technological tools is planned, as well as the implementation of a peer review system to validate the results obtained. Effective communication between teams is essential to facilitate adaptation to changes in the market and improve collaboration. The project has an initial investment cost of $4500.00; also contemplates the integration of new technologies that optimize data collection and analysis, providing more accurate and relevant information. In the long term, these strategies are expected to not only improve the accuracy of forecasts, but also increase the competitiveness of the company, allowing it to respond agilely to changing consumer demands and market conditions, thus ensuring sustainable growth and profitable.Item LA DOLARIZACIÓN Y LAS TRANSACCIONES COMERCIALES ENTRE LAS EMPRESAS TRASNREGIONALES: CASO PAPELERA NACIONAL S.A. ECUADOR – COLOMBIA(2023) López Zuñiga, Fernando Iván; Morán Montalvo, Christian OswaldoLa dolarización tiene un impacto significativo en el comercio transfronterizo entre Ecuador y Colombia, considerando que en el territorio ecuatoriano el dólar es la moneda oficial, mientras que Colombia utiliza el peso, por tanto, las actividades comerciales deben tener en cuenta el valor de las divisas y el tipo de cambio, realzando que el dólar tiene mayor valor que el peso colombiano, lo que se convierte en un riesgo en la balanza comercial ecuatoriana, especialmente cuando el peso se devalúa. Con la devaluación del peso, los productos que se importan desde Colombia resultan económicos para Ecuador, mientras que las personas o empresas que compran productos ecuatorianos necesitan más pesos para comprar bienes ecuatorianos porque deben pagarlos en dólares, lo que incide en que la balanza comercial sea negativa para Ecuador y positiva para Colombia.Item IMPORTANCIA DE LA NUTRICIÓN INFANTIL PARA EL DESARROLLO DEL PAÍS.(2023-04) KRONFLE RAMIREZ, JUAN ANDRÉS; MORÁN, CHRISTIANEcuador y América Latina a lo largo de los años han sufrido desnutrición crónica infantil, esto es algo que afecta al crecimiento de los niños que presentan complicaciones en la etapa de su crecimiento y daños permanentes en su vida adulta. El desarrollo socioeconómico de los países que sufren una mayor desnutrición se ve más afectado con respecto a los países que no manejan tasas tan altas, es por eso que los gobiernos toman medidas para frenar esta situación y revertir en la medida posible este problema. En esta investigación analizaremos proyectos de alimentación que se han realizado, alimentos que necesitan los niños en la etapa de crecimiento para un desarrollo adecuado, políticas públicas que se han tomado los gobiernos en distintos países de la región como medida a combatir la desnutrición con sus resultados y correlaciones de las economías de los países y los ingresos con la tasa de desnutrición que sufren sus habitantes.Item LA IMPORTANCIA DE LA CONTABILIDAD DE COSTOS PARA EL CONTROL DE LA ADMINISTRACIÓN DE LOS EMPRENDIMIENTOS EFECTIVOS.(2023-03-31) GARCÍA PAGUAY, KATTYA ELIZABETH; MORA BERMEO, NELSON SEBASTIAN; NAULA MERIZALDE, DIANA VANESSARecognizing that the establishment of a business has a purpose such as providing or lending goods and services for profit, it is necessary to establish a cost accounting and control system to ensure success. The data of fixed costs, variable costs and income will always be present for specific aspects of each field, where specific policies can be identified that help determine and / or establish guidelines to achieve the expected results. Production cost planning as part of the commercial management of a company identifies the need to execute strategies based on the decision to set prices and take into account what customers are willing to pay for the products. The purpose of this study is to disseminate the importance of product pricing cost planning as a management strategy, since the absence of product pricing cost planning in the production cost control system may result in increased costs and higher quality. By having a clear and thorough understanding of costs, types of costs, and cost amounts, you will be able to better understand your business and make informed decisions. Ultimately, cost accounting should directly or indirectly contribute to maintaining or increasing the company's profits. This will be achieved with the good administration of numbers that can be used to make decisions, to reduce manufacturing costs or increase sales.Item Impacto del Impuesto a la Renta Causado en los Ingresos Netos de los Trabajadores Bajo Relación de Dependencia de un Municipio del Ecuador.(2023) Contreras Cuadro, Reyna Lisbeth; Ledesma Burgos, Daniela Belén; Zambrano Chumo, Laura MaríaThe objective of the present investigation is to analyze the Impact of the Income Tax caused in the net income of the workers under a dependency relationship of a Municipality of Ecuador. The income tax is one of the sources of financing of the state budget in several countries, which taxes the profits of the activities of operation, production or services carried out by the taxpayers, being these natural or legal persons. In Ecuador, according to the Tax Code, it is the President of the Republic who proposes laws to the Assembly to optimize tax collection, and administers them through the Internal Revenue Service; In December 2021, he discovered a new regulation for the year 2022, which broadened the tax base and increased this tax on remunerations in relation to workers' dependency, which is the problem of this investigation. In this research, a qualitative approach was applied, descriptive scope of non-experimental design. The population of the study is made up of workers under a dependency relationship of a Municipality of Ecuador.Item Los Ingresos de los Influencers y su Efecto en la Recaudación Tributaria en el Ecuador(2023) Ayala Ortega, Braulio Leonel; Zambrano Chumo, LauraInfluencers currently form an interest group for tax collection in Ecuador, so this paper aims to analyze the main concepts about influencers, their income in the country and the tax reforms that the regulatory entity, that is, the Service of Internal Revenue, are being implemented with the purpose of avoiding tax flight. For the study, a qualitative investigation was carried out with a descriptive scope of the inductive method, for which secondary sources and interviews with tax 4 professionals were used to provide us with a better perspective on the tax collection of influencers in the country. The analysis of the information shows that the measures implemented by the Tax Administration will help increase tax collection related to the activities carried out by influencers and that it is also necessary to improve the tax culture of this group of people so that they become familiar with their obligatiItem Análisis comparativo del Impuesto a la Renta en los regímenes RIMPE Emprendedor y General durante el período fiscal 2022(2023-04) Bermeo Cantos, Karla Mercedes; Pérez Domínguez, Leonor Benedicta; Zambrano Chumo, LauraThe purpose of this article is to make a comparative analysis of the Income Tax in the entrepreneurial and General RIMPE regimes to differentiate the main characteristics that exist between them, based on the regulations in force for the fiscal period of the year 2022. A retrospective is made from the inclusion of the tributes and taxes in antiquity to the present. Specifically in Ecuador, with the implementation of the Law of Economic Development and Fiscal Sustainability, the way of calculating IR for the RIMPE regime is determined, which had a lot of controversy before its enactment. An empirical-analytical epistemological paradigm will be used, with an inductive method, having a qualitative approach, with descriptive scope; also providing a non-experimental design with transectional or crosssectional cut. It was determined that there is a relevant differentiation in the entrepreneurial RIMPE in terms of tax burden, since the Income Tax in comparison with the General Regime could be much lower, but it is not so convenient for the popular business RIMPE.Item Aplicación de tecnología blockchain en la cadena de producción cacaotera (avances y desafíos, una evaluación)(2023-03) Becerra Becerra, Charity; Berrús Zhumi, Lilian; Naula Merizalde, DianaAnalysis related to the implementation of blockchain technologies in the Ecuadorian cocoa production and marketing chain. The main objective of this project is to analyze and evaluate the benefits and repercussions of the application of an interconnected data network (blockchain) in the production chain, as well as to establish the deficiencies or resistance in the Ecuadorian market when implementing this disruptive technology. Likewise, the aim is to define and understand the productive and commercial phases present in the entire chain, in order to understand and examine the efficiency of the process without the use of blockchain, determining in which phase (planting, cultivation, fermentation, storage or sales channels) it has the greatest influence. This analysis will be carried out through a comparison between the two production systems (with and without the inclusion of blockchain technology) under variable parameters such as transportation time of the cocoa bean, transparency, fair trade, commercial relations, among others. It is expected to have a complete analysis on the implementation of this tool and in turn demonstrate that the Ecuadorian cocoa production chain, despite working properly in the market, is subject to improvements that result in high quality raw material, more competitive and adaptable to the most demanding international markets.Item CRECIMIENTO USO DE MEDIOS DIGITALES POST PANDEMIA EN ECUADOR(2023) AVELLAN HERNANDEZ, DOMENICA; ZENCK MOREIRA, ALLAN ANDRES; MERIZALDE, DIANA NAULAThe COVID-19 pandemic has changed many things in our lives, including the way we shop. In Ecuador, digital means for purchases have become a necessity for many people, since most of the physical stores have closed or have access restrictions. In this essay, I will analyze the digital media for purchases in post-pandemic Ecuador and how they have changed our shopping habits. First of all, it is important to highlight that the digital means for purchases in Ecuador have expanded greatly in recent years, but the pandemic has accelerated this process. Now, it is common to buy products online through platforms such as Mercado Libre, Amazon and other online stores. In addition, many local stores have also started offering online shopping and home delivery services, which has increased shopping convenience and security. Another trend that has emerged during the pandemic is the use of digital payments. In Ecuador, digital payments have been an evolving topic in recent years, but the pandemic has accelerated their adoption. Now, many consumers are using digital payment apps like PayPal, Payoneer, and other options to make their purchases online. This has helped reduce the need to handle cash, which has been beneficial to the health and safety of consumers. Lastly, the pandemic has led to increased demand for home delivery services. In Ecuador, many local delivery companies have seen their business increase due to the pandemic. Delivery companies like Rappi, Glovo, Uber Eats and others have allowed consumers to get what they need without having to leave home, which has been especially important for those who are in risk groups or who have mobility problems.Item Análisis de la Incidencia del Impuesto a la Salida de Divisas sobre las Importaciones del Sector Industrial en el Ecuador 2011-2022(2023) Atiencia Bonilla, Wilfor Rubén; Zambrano Chumo, Laura MariaThis research was developed with the aim of establishing the relationship between two variables: imports of the industrial sector in Ecuador (dependent variable) and the Exit Tax on Foreign Exchange (independent variable) during the periods of 2011-2022. To achieve this goal, a qualitative approach was used, which allowed for a detailed examination of the phenomenon and a deeper understanding of the relationship between the variables. In addition, a descriptive-correlational scope study was implemented and the deductive method was used to establish relationships between the variables through theory. To carry out the study, a non-experimental longitudinal design was employed, which allowed for observations at different times and an evaluation of changes in the variables over the studied period. The results showed variable growth in the imports of the industrial sector, associated with the demand for machinery, equipment, technology, and raw materials. Despite the Exit Tax on Foreign Exchange, no significant fluctuations in imports and tax revenue were observed, suggesting that this tax has not been a determining factor in the dynamics of industrial sector imports in Ecuador. The study recommends a deeper analysis of these factors and close monitoring of future import and Exit Tax trends to identify possible changes in market dynamics and anticipate opportunities and challenges for the industrial sector in EcuadorItem La relevancia de la implementación de modelos de decisión estratégica en pequeñas y medianas empresas en la ciudad de Guayaquil(2023) Andrade Cedeño, Galo Ignacio; Bucaram Machuca, Abdala Jacobo; Naula Merizalde, Diana VanessaStrategic decision models have provided small and medium-sized companies with the possibility of making decisions according to the needs of society, allowing greater development for SMEs. Reason why, the main objective of this investigative work is to know the importance of implementing in small and medium-sized companies, strategic decision models so that the objectives that these companies set are developed in the long term and not in the short term, seeking in any time that the capacities of SMEs are growing according to the provisions with which the company acts. Since it is a topic of interest, it involves showing the correct administration to which SMEs should be subjected in order to influence the country economically, analyzing fundamental concepts of strategic decisions, in addition to the models studied by various authors and that should be taken into account. when making a decision, so this theoretical review of different articles allowed us to reach a conclusion on the subject, and provide recommendations on the importance of implementing strategic planning through models that seek future benefits of the company. Managing to conclude that the most frequent reason why small and medium-sized companies do not usually compete in a very long term is that they depend a lot on the variations of the sector in which they are, it implies that the action plans have a time limit so that decisions are made or objectives are achievedItem Impacto del Régimen RIMPE en el Flujo de Efectivo de las PYMES Ecuatorianas(2023) Alvarado Bedor, Lissette Liliana; Córdova Caise, Angela Viviana; Zambrano Chumo, LauraEl objetivo de esta investigación fue determinar el impacto del régimen RIMPE en el flujo de efectivo de las PYMES ecuatorianas, partiendo del análisis documental por lo que se considera una investigación de paradigma pragmático de enfoque cualitativo, el alcance es descriptivo-propositivo, bajo un método teórico-inductivo. El diseño de la investigación fue no experimental, de corte transversal. Los documentos que forman parte del análisis son artículos científicos, tesis, documentos oficiales y leyes que conforman en marco jurídico ecuatoriano que regula la materia. Los resultados principales indican que régimen impositivo ha afectado significativamente el flujo de efectivo de las PYMES ecuatorianas porque no se calcula con base en los ingresos reales sino que establece un tope mínimo a pagar, sin considerar la utilidad del ejercicio, además la ausencia de conocimiento tributario incrementa la probabilidad de errores en el cálculo de cuantías a aportar traduciéndose en multas y sanciones por lo que se concluye que ha tenido un impacto negativo y se requiere mayor capacitación para los pequeños y medianos emprendedores en temas de tributación.Item Análisis de la Incidencia del Teletrabajo en el Desempeño de los Trabajadores Administrativos el Sector Privado del Norte de Guayaquil(2023) Aguirre Gómez, Yazmin Michelle; Tejada Escobar, Marisol Celinda; Zambrano Chumo, Laura MariaThe objective of this research is to analyze the incidence of teleworking and its relationship with the performance of administrative workers in the private sector in the north of Guayaquil. Teleworking in Ecuador was little known until before the COVID-19 pandemic, which prompted many companies to implement this modality to continue with the work of their companies. In this research, a methodology based on the positivist epistemological approach was applied, the method used was deductive; Thus, the quantitative approach and the correlational scope were also used for the treatment of the data. The design used was non-experimental, cross-sectional. The teleworking scale of Contreras y Gómez, 2018 and the job performance scale of Calleja y Mason, 2020 were used, both instruments have a Likert scale of 5 and 6 points. The study population is made up of administrative professionals from the north of Guayaquil and the sample was obtained through a finite population formula establishing 347 professionals to be surveyed. The results of the questionnaire in the north of Guayaquil showed that the correlation index between the study variables is 0.39 and the level of significance is less than 0.01. With the data obtained, it can be concluded that for this unit of analysis, teleworking has a moderate impact on performance, also showing a low but positive relationship between the study variables.Item ANÁLISIS COMPARATIVO DE LA PRODUCCIÓN CAMARONERA EN AGUA DULCE Y SALADA EN EL CANTÓN JAMA.(2018-12) Navia Chia, Verónica Rogelia; Gallardo, EmilioThe work presents an analysis on shrimp production in freshwater and saltwater in the canton Jama, taking into consideration in twenty farmers consolidated in this type of activity. The main features of both types of productions, as well as the advantages and disadvantages that maintains the activity were established in the theoretical part. Applied the methodology of deductive and inductive order to obtain reliable results, as well as a quantitative method for determining the level of profitability. The results was used to survey technique to owners of farms shrimp of the canton, these results showed that the activity is profitable for owners obtaining a global yield of 50 to 60%, so it has been in the market for more than 10 years increasing proportionately the number of hectares used in aquaculture. Another major result was that through the use of fresh water can get a higher return, since this system reduces the mortality rate and better captures the natural and balanced food provided. It is concluded that freshwater pools could be increased in this area of the province of Manabi.