Propuesta de Implementación de Políticas y Procedimientos en la Gestión de Distribución de la fruta en REPUBLICNEG S.A.

Abstract

Process management has become an important strategic approach in organizations because it focuses on identifying, analyzing and optimizing key processes to achieve better coordination and control of available resources. For the purposes of this study, the work focuses on REPUBLICNEG S.A., a banana company in Ecuador, which faces challenges in the management of its supply chain, especially in the packaging area. The objective of this research is to propose the implementation of policies and procedures that optimize fruit distribution management at REPUBLICNEG S.A. Based on the literature review, previous studies determine that process management focuses on customer satisfaction and quality of products and services, resulting in customer loyalty and increased market share. On the other hand, the supply chain is fundamental to business management and encompasses the flow of data, materials and economic resources from procurement to delivery of the final product. Effective supply chain management ensures efficiency and customer satisfaction.