GESTIÓN TURÍSTICA Y HOTELERA
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Item CREACIÓN DE COMPLEJO POLIDEPORTIVO EN LA CIUDAD DE MACHALA ¨¨ORO SPORTS(2020-08-13) Acosta Ortega, José Adrián.; Arroba Hurtado, Nathaly.Item IMPACTO DE LA CREACIÓN DE UNA NUEVA TASA TURÍSTICA PARA EXCURSIONISTAS GRAVADA A EMPRESAS TURÍSTICAS CASO: SANTA CRUZ(2020-10-13) Acosta Guerrero, Carol Alejandra.; Arroba Hurtado, Nathaly.The present investigation takes place on the island of Santa Cruz, during the month of June 2020 when the mayor of the city, concerned about the drastic fall in tourist activity due to the pandemic; After listening to the request of the citizens for the economic reactivation through tourism, the proposal was born to create a balance in the tourism operation in order for the tour operators to use the services provided by the community, since for several years it has been evidenced a massive increase in the flow of tourists with little benefit for the town. For this reason, the idea of implementing a tourist tax for companies that do not make use of local services. For this study, the Delphi method was applied with the collaboration of tourist experts, representatives of the community, public and private companies who were subjected to rounds of questions to know the perspective on the silver problem.Item “PLAN DE NEGOCIOS PARA LA CREACIÓN DE LA FRANQUICIA “AGENCIA DE VIAJES LIBRETOURS”, PROVINCIA DEL GUAYAS”(2021-01-13) Delgado Giler, Guillermo Octavio.; Arroba Hurtado, Nathaly Yasmin.Item EVOLUCIÓN TURÍSTICA DE LA CIUDAD DE GUAYAQUIL DURANTE EL SIGLO XX - XXI(2020-08-13) Anchundia Bajaña, Jorge Carlo.; Arroba, Nathaly.The city of Guayaquil has been characterized throughout history by its commercial and economic relevance. However, it has been growing in the touristic field seeking to position itself as part of the country’s tourist offer. Gradually, Guayaquil has gained this recognition, positioning itself as a tourist city. The purpose of this paper is to explore the tourist evolution of the city during the 20th - 21st century, through the bibliographic review; in addition, to complement the content, five interviews were conducted with personalities linked to the sector. About findings, found highlighted that the process of urban regeneration was the pattern that gave openness to the tourist development of the city; subsequently, the creation of the tourism company contributed to the regional expansion of Guayaquil as a destination, the creation of the tourist observatory of the city and the registration of the tourism inventory, from which it was obtained that in the predominant cultural and natural attractions that allow the offer of different modalities of tourism.Item ATRIBUTOS PARA LA SELECCIÓN DE SEDES NO CONVENCIONALES EN EVENTOS(2018-12-13) Mariño Barrientos, Sara Lucia; Manner Baldeón, FannyIn the last years, event planning has developed and there is an increase in the interest to plan events in different locations that are authentic and unconventional. This study presents a detailed analysis of the determination of the attributes that have a greater importance for event planners, providers and assistants of events in unconventional locations within the city of Guayaquil. 86 participants have been selected using the snowball sampling method and were surveyed to get to know which attributes they consider most relevant at the time of choosing this type of locations. The results presented is order of relevancy the attributes most considered: Kindness of personnel, cleanliness of the space, quality of the food, parking availability, cost of rent. Finally, given that the spaces are not originally made to serve for event purposes they do not count with the facilities and attributes that the clients would expect and want. This investigation offers a first glance at the study of the general characteristics that an unconventional event location should include.Item EL TURISMO Y LOS IMPACTOS AMBIENTALES CASO: BOSQUE PETRIFICADO DE PUYANGO(2018-12-13) Loaiza Cabrera, Pamela Alejandra; Manner Baldeón, FannyPuyango Petrified Forest (BPP) has the largest collection of petrified wood in the world, located in Puyango, Loja. In 2015, BPP received approximately 10,000 tourists. For this reason it has been considered important to analyze the impacts that tourist activities generate in the forest through the application of the large dams matrix, which allows to evaluate the environmental components of natural areas and it relations with the human activities and to determine the impacts, provide information to the actors involved and develop actions and strategies that allow improving the conservation of this natural heritage place. The findings found that the environmental high negative impacts were: air quality, topography and soils, hydrology, flora and fauna and landscape.Item ANÁLISIS DEL DESARROLLO TURÍSTICO Y PERCEPCIÓN DE LA COMUNIDAD PALACIO REAL(2018-08-13) Erazo Villacrés, Carolina; Manner Baldeón, FannyOne of the forms of tourism that currently helps the growth of this industry is community tourism, which aims to help the growth of communities through the recognition and dissemination of the culture, traditions and customs of each society. The efforts to make tourism as sustainable as possible, has caused countries to seek strategies that allow them to offer products and services to capture the attention of people as long as respecting the environment. The main purpose of this paper is to analyze the current status of community tourism in Ecuador, through the use of the case study and the application of interviews to the Royal Palace community as an object of study. In the Royal Palace community it was observed that community tourism has improved the living conditions of its inhabitants, since it has contributed to the development of it, however, the presence of tourists has caused the ancestral identity of the community to be go losing over the years.Item ANÁLISIS DE LA PERCEPCIÓN DE LA COMUNIDAD LOCAL DEL CARNAVAL INTERNACIONAL DE GUARANDA(2018-09-13) Andaluz Andaluz, Jenniffer Lorena; Manner Baldeón, FannyThe carnival of Guaranda is one of the most important festivals that take place in the country, considered the Fest a Major of Guaranda and an expression richer in culture and tradition through which they transmit their cultural and historical heritage. Due to this, it has been considered relevant to determinate the perception and interest that the native community have about an event like this to identify impacts that it generates and to determinate which are positives and negatives. To achieve that, 382 surveys were carry out to people living in the surrounding streets of the carnival route, to get their opinion about parameters set out above. The tourists impacts were divided in three categories: sociocultural, economic and environmental. It was thus concluded that sociocultural and economic impacts were considered by residents as positives, emphasize the increase of job, impulse the growth of local business, improvement of image, preservation of the local culture, others. And only environmental impacts were considered negatives. About the level of interest were achieved that community is interested and proud for the eventItem DISEÑO DE UNA PROPUESTA PARA LA CREACIÓN DE UNA AGENCIA ESCUELA DUAL. CASO: UNIVERSIDAD DE ESPECIALIDADES ESPÍRITU SANTO (UEES)(2018-08-13) Vargas Arias, María Fernanda; Vélez del Hierro, CésarThe present exploratory-descriptive study seeks to analyze the Ecuadorian legislation, the institution Universidad de Especialidades Espíritu Santo (UEES) and its situation; based on this, it proposes the implementation and conceptualization of the dual agency "TRAVEL UEES" in order to encourage the labor insertion of students, provide a more didactic education and raise the standards of the Faculty of Tourism and Hospitality. It was concluded that it is necessary to create a legal entity and delimit its relationship with the university through an inter-institutional agreement. The study also shows the relation of the agency with the syllabus, the prerequisites of the interns and an organizational chart; suggested the educational and youth tourism as the ideal niche and how to use branding, contracts and current location as a competitive advantage; and highlights the low costs and opportunities that can motivate the initial financing of a self-financed project.Item ¨PLAN DE NEGOCIOS DEL JUEGO DE MESA SÚPER ECUATORIANO® 2017-2018¨(2018-04-13) García León, Ruth Susana; Macuy Calle, José GabrielItem INCIDENCIA DE LA PERCEPCIÓN DE HUÈSPEDES FRENTE A EMPLEADOS EN UN HOTEL DE 4 ESTRELLAS(2018-04-13) Andrade Arca, Karen Stephanie; Manner Baldeón, FannyThis paper addresses the incidence of the perception of guests versus employees in a four stars hotel in the city of Guayaquil, in order to see if the demand is completely satisfied with the service offer, due to the importance that this type of establishment in the sector give to the service. This article compares the perception of service that guests have with the analysis of imIncidencia de la percepción de huéspedes frente a empleados en un hotel de 4 estrellas. 2 For the elaboration of it, a survey was used; obtaining as a result that the perception of the guests varies in comparison with the perception of the collaborators, so the type of behavior that they maintain during their working day is influenced directly by their subjective form of thinking. The results of the study will allow the making of better decisions in order to enhance the services offered at the hotel.portance - perception made to hotel employees.Item ANÁLISIS DE LA DEMANDA DE TURISMO ACCESIBLE DE LA CIUDAD DE GUAYAQUIL(2018-02-13) Rivas Castillo, Carlos Gabriel; Padilla Gallegos, AndrésThe accessible tourism is one of the segments of the tourist industry in constant growth with promising indexes of economic benefits worldwide. It is necessary to emphasize that nowadays Ecuador is part of the countries affiliated to the initiative " Tourism for all " proposed by the OMT in 2016, from this, the country has developed strategies and projects to stimulate cities of the country as accessible destinations. For which, it has been considered important to develop a research that studies the demand of this segment of market to offer a current outlook of the tourist who practice this tourist modality, their expectations and level of satisfaction. To achieve that, 382 surveys were carry out to tourists with disabilities temporary ( surgery, injury, pregnancy) or permanent (physical, sensory, intellectual) to obtain a basic profile which includes aspects demographic information, motivations, barriers, inconvenient, preferences and satisfaction. It was thus concluded that tourists are mostly male, high school education, monthly incomes between $300,000 - $700,000 USD and permanent disability, being predominant the sensory disability (auditory).Item ANÁLISIS DEL DESARROLLO Y OPERACIÓN DEL AVITURISMO URBANO EN EL CANTÓN GUAYAQUIL(2018-02-13) Del Hierro Vélez, Jorge Luis; Manner M., FannyAlternative tourism is a trend that has increased worldwide in order to reduce the impacts of tourism on the environment and create more aware tourists. Avitourism is a type of alternative tourism that allows birds to be observed in their natural habitat without affecting their environment. The objective of this research is to analyze the development and operation of avitourism in the city of Guayaquil, through a qualitative study, where the interview and the observation of the participant were used to gather in-depth information. As a result of this, it was found that Guayaquil has Ruta de Aviturismo del Malecón del Estero Salado, which is managed by three tour operators, but its frequency of visits is minimal. In addition, there is little promotion and dissemination by the public sector (Municipality of Guayaquil) and private (tour operators). Therefore, it is recommended the promotion of avitourism through communication channels, field trips to schools and universities, organize familiarization trips between the agents involved and disseminate information in conjunction with the hotel sector of Guayaquil.Item ANÁLISIS DEL POTENCIAL DEL TURISMO ENOLÓGICO EN LA PROVINCIA DEL GUAYAS(2018-01) Macías Pettao, María Camila; Gallegos, Andres PadillaWine tourism through time has had a high level of development worldwide, it is a type of tourism that has become a trend in countries with high a production of wine. Although Ecuador is a highly tourist country within other fields of tourism, nowadays, at the level of the Costa Region wine tourism is not developing, however, in the Sierra region there is a vineyard that develops this activity. The present work wants to demonstrate the possible potential of oenological tourism if it were developed in the province of Guayas, in which currently only one company has a project for the development of this tourism. Thus, it was determined that despite of the fact that the touristic offer of wine tourism in the country is low, when analyzed with the existing international offer, it is observed that they are very similar in terms of service and the products that are offered.Item "PLAN DE NEGOCIOS PARA LA CREACIÓN DE UNA CAFETERÍA VEGANA Y VEGETARIANA UBICADO EN LA VÍA SAMBORONDÓN(2017-09-13) Torres Norero, Doménica Gabriela; Manner Baldeón, FannyItem PLAN DE NEGOCIOS PARA LA CREACIÓN DE UN BAR RESTAURANTE DE SUSHI NORI SUSHI BAR(2017-08-13) Bergher, Stefania; Manner Baldeón, FannyItem ANÁLISIS DEL PERFIL DEL TURISTA DE LA GENERACIÓN Z QUE VISITA GUAYAQUIL(2017-09-13) Runruil Díaz, Nicole; Manner Baldeón, FannyThe objective of the study is to analyze the profile of the tourist of generation z that visits the city of Guayaquil, its motivation of trip, sources of information analyzed for the planning and different aspects related to its organization and experience of visit; with the aim that the results contribute to the improvement of the tourist planning in the city. This empirical research mainly used the survey as an instrument of information collection, of which 103 surveys were analyzed in a descriptive way. The results indicated that the Generation Z has a great tendency to use the digital means to plan their activities, although they consider important the opinion of their relatives and friends when making a trip decision. Finally, this group of tourists prefers to organize their visit on their own, with little collaboration of travel agencies and have the tendency to consume tourist services that demand minimal economic expenditure.Item ESTUDIO DE PERCEPCIÓN DE USUARIOS DE LOS SERVICIOS PARA PERSONAS CON DISCAPACIDAD OFRECIDOS POR AEROLÍNEAS QUE OPERAN DESDE GUAYAQUIL: CASO KLM(2017-09-13) Landucci Dávila, Diana Carolina; Vélez del Hierro, César AndrésAccessible tourism is a modality that in recent years has been gaining more importance due to the inclusion of people with disabilities in tourism activities. In that sense, KLM is one of the aviation companies operating in Guayaquil who cares about this important market segment. The main research aims to evaluate if the mentioned airline offers to people with disabilities suitable services, which means, if their aircrafts are accessible enough for them to move comfortably and safely. This research could be determined through the application of techniques such as survey and the interview, which conclude in general that the perception of people with disabilities is that the aircrafts effectively have a quite high accessibility, although there are certain aspects which could be improved such as adapted restrooms, specific seats for people with disabilities, wider corridors and trained crew.Item ESTUDIO Y ANÁLISIS DE LOS ATRIBUTOS DE SATISFACCIÓN DEL SERVICIO HOTELERO, CASO DEL HOTEL CARLOTA.(2016-12-13) Solines Ramos, Rosa Andrea; Forteza Pons, José JoaquínThe measure of quality and service for a boutique hotel establishment is indispensable for its development and customer satisfaction. For this reason the following scientific article, seeks to analyze the previous expectations of the stay, the perception during it and the importance of each dimension and attribute propose for the guests of the Hotel Carlota. This was done through an empirical-analytical applied methodology, based on surveys carried out on the guests inside the hotel already mentioned. Finally, based on the analysis carried out, it is possible to contrast the two hypotheses previously presented, evidencing the attributes of greater importance for those staying in a boutique hotel that influence the satisfaction of this consumer profile and those that show a significant change in their Expectation and perception for the case of the boutique hotel Carlota. At this point, several recommendations are made to the Hotel Boutique Carlota in order to improve its service.Item ANÁLISIS DEL PERFIL Y PREFERENCIAS DEL USUARIO DE VUELOS NACIONALES: CASO DE LA RUTA GUAYAQUIL–QUITO(2017-09-13) Gutiérrez Zambrano, Gianella Abigail; Vélez del Hierro, César AndrésNowadays the domestic air route Guayaquil - Quito is the second with major national demand, for which, it has been considered relevant to develop a research that allows to establish the profile and preferences of the passengers who frequents this route to offer a clear idea to the groups of interest about who are they and what they’re looking for when they travel. To achieve that, the research was carried out in the International Airport José Joaquín de Olmedo of the city of Guayaquil through surveys to the users of the route. The survey design consists of three parts; the third one was based on the AIRQUAL model, the tool allowed to obtain demographic information, profile and preferences. It was thus concluded that users are mostly male, they’re residents of Quito City and have an academic formation of third level, they work in private sector and their monthly incomes exceeds $2.000,00 USD. Related to their displacements, trips are done for work/business and financed by companies; tickets are purchased through travel agencies and paid through credit cards.