DESARROLLO ORGANIZACIONAL COMO FORTALECIMIENTO DE LA CULTURA EMPRESARIAL. CASO DURÁN

Abstract

The objective of the study is to analyze the constitutive aspects of organizational development, with the purpose of determining its impact on the administrative management and organizational culture of the Municipal GAD of the Durán canton. The study is built on Kurt Lewin's theoretical bases on resistance to change as a driving force within organizational development. In this methodological scenario, the application of a questionnaire with a total of 30 questions subdivided into individual factors is considered: knowing/knowing and responsibility, wanting/feeling. While the organizational factors are represented by three sections: change process, stakeholders and project, which also have 30 questions. In reference to organizational culture, the dimensions are involvement, consistency, adaptability and strategic direction. This survey was applied to 61 municipal servants. The results were obtained that 53% of the officials are characterized as bureaucratic and routine. Furthermore, the Institution does not have an approved process manual nor are they within the formats established by the Ministry of Labor. It is concluded that culture allows effective interaction between the behaviors of individuals, strategies that adapt to new business changes and the quality of service in organizations. Therefore, dynamic structures and the participation of the entire organization, as well as creativity and