ESTRATEGIAS DE MARKETING DIGITAL PARA REACTIVACIÓN Y POTENCIALIZACIÓN DE MARCA FITNESS CENTER

dc.contributor.authorACOSTA ESPINOZA MARIA BELEN
dc.contributor.authorLEÓN ROMO VERÓNICA
dc.date.accessioned2025-10-01T17:09:42Z
dc.date.available2025-10-01T17:09:42Z
dc.date.issued2025-06
dc.descriptionFITNESS CENTER es un espacio para realizar clases de bailoterapia y mantener a muchas mujeres realizando ejercicios que le permitieran sobrellevar esos momentos difíciles en donde el cuidado y la salud eran muy importantes. El problema no solo fue la pandemia mundial que estábamos atravesando sino el no haber implementado estrategias digitales que permitan que la marca sea más reconocida para el target establecido sino también que solo se utilizó una la red social como única estrategia para posicionar la marca.En la actualidad la marca FITNESS CENTER cuenta solo con una página en INSTAGRAM con una comunidad fitness de aproximadamente 805 seguidores quedando inactiva el 24 de agosto del 2022 con el ultimo post publicado
dc.description.abstractFITNESS CENTER is a space to carry out dance therapy classes and keep many women doing exercises that would allow them to cope with those difficult moments where care and health were very important. The problem wasn't just the global pandemic we were experiencing, but also the failure to implement digital strategies that would allow the brand to gain greater recognition among its established target audience. Furthermore, social media was the sole strategy used to position the brand. To achieve the main objective of providing dance therapy classes, we first had to create a community of fitness followers where we could offer a clear vision of what it means to empathize with all the women who follow the page. In addition to seeing valuable and healthy content, they could also view photos and videos of the class activities.
dc.identifier.urihttps://repositorio.uees.edu.ec/handle/123456789/4190
dc.language.isoes
dc.subjectFITNESS
dc.subjectCENTER
dc.subjectbailoterapia
dc.subjectMUJERES
dc.titleESTRATEGIAS DE MARKETING DIGITAL PARA REACTIVACIÓN Y POTENCIALIZACIÓN DE MARCA FITNESS CENTER
dc.typeThesis

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