ESTRATEGIAS DE MARKETING DIGITAL PARA REACTIVACIÓN Y POTENCIALIZACIÓN DE MARCA FITNESS CENTER

Abstract

FITNESS CENTER is a space to carry out dance therapy classes and keep many women doing exercises that would allow them to cope with those difficult moments where care and health were very important. The problem wasn't just the global pandemic we were experiencing, but also the failure to implement digital strategies that would allow the brand to gain greater recognition among its established target audience. Furthermore, social media was the sole strategy used to position the brand. To achieve the main objective of providing dance therapy classes, we first had to create a community of fitness followers where we could offer a clear vision of what it means to empathize with all the women who follow the page. In addition to seeing valuable and healthy content, they could also view photos and videos of the class activities.