Análisis de la gestión universitaria con propósito de transformación social. Estudio de caso Universidad Técnica de Machala

Abstract

This article examines the key aspects of management at the Technical University of Machala (UTMACH) in its tasks of teaching, outreach, and research, and provides strategies to make university management visible and influence a process of social transformation in the province of El Oro. The objective is to analyze management practices in the areas of teaching, outreach, and research at UTMACH, identify opportunities for improvement in university management, and develop strategies to influence the social transformation of the province. Methodologically, qualitative interviews are used as an evaluation tool, justified by the need for depth and contextualization, the collection of multiple perspectives, the flexibility and adaptability of the approach, the exploration of personal narratives, and cultural contextualization. The interviews were conducted with the Rector of UTMACH, the Director of Quality Assurance, the Academic Vice-Rector, the Academic Director, the Administrative Vice-Rector, and the Vice-Rector of Research, Outreach, and Postgraduate Studies. The results highlight significant achievements such as investment in infrastructure, engagement with private enterprise, automation of administrative processes, implementation of environmental and safety management systems, and the creation of new educational models and careers. The combined analysis of the interviews reveals that UTMACH has made progress in the quality of teaching, the generation of scientific knowledge, community outreach, and efficient administrative management. These achievements reflect UTMACH's commitment to academic excellence and sustainable development.