Recurso tecnológico como fortalecimiento del proceso de asesoría técnica y su incidencia en la calidad de servicio. Caso, Importadora del Monte Agroquímicos

Abstract

The objective of the study is to design a proposal on the development of a technological resource to strengthen the technical advisory process and its impact on the quality of service. The methodological design of the research is a qualitative approach, it is descriptive and its scope is exploratory and explanatory. An observation technique was applied whose dimensions deal with the technical application of inputs, identification of pests and their timely control, analysis of soil composition, water requirements, use of pesticides, evaluation of productive results, development of administrative skills and reduction of production costs as a result of technical advice. The results obtained show that there are weaknesses in the dimensions on the technical use of inputs and pest control; while only the evaluation of productive results showed significant strength; On the contrary, the criteria with acceptable assessment related to the technical and management part include soil composition, water requirements, use of pesticides and the development of administrative skills accompanied by technical advice. Therefore, it is concluded that service quality generates long-term loyalty, through the strengthening of communication mechanisms between the internal and external customer.