MOTIVACIÓN LABORAL Y SU INCIDENCIA EN LA EFECTIVA RETENCIÓN DEL PERSONAL DE UNA EMPRESA DEL SECTOR LOGÍSTICO NAVIERO DE GUAYAQUIL

Abstract

Work motivation is fundamental for the effective retention of personnel, especially in highly competitive sectors such as naval logistics in Guayaquil. This study aimed to analyze the relationship between work motivation and staff retention in this sector. A qualitative approach was adopted using semi- structured interviews with three human resources experts from naval logistics companies. The interviews addressed ten dimensions: the relationship between motivation and retention, the most influential motivational factors, the impact of remuneration and economic benefits, the influence of the work environment and organizational culture, the role of professional development and growth opportunities, the effect of recognition and performance appraisal, effective strategies to increase motivation and reduce turnover, specific challenges of the sector, the influence of leadership style and human resources management, and the positive impact of work motivation programs. The results revealed that work motivation is decisive in employees' decision to remain with their companies. Factors such as fair remuneration, professional development opportunities, a positive work environment, aligned organizational culture, and performance recognition significantly influence staff retention. It is concluded that implementing strategies that address these factors can reduce turnover and enhance organizational performance. Although the study was based on a limited sample, it provides valuable perspectives for companies in the naval logistics sector in Guayaquil.