Hostería ecoturística en armonía con el entonro natural en Ventura, Cañar.

Abstract

Ecuador, despite its vast cultural and natural diversity, faces significant challenges in developing its tourism sector due to factors such as inadequate infrastructure, insecurity, and an unfavorable business environment. The canton of Cañar, located in the province of Cañar, exemplifies how these limitations hinder local tourism. Despite its rich landscapes and pristine rivers, Cañar has not managed to position itself as a prominent tourist destination in the country, primarily due to the lack of sustainable hotel infrastructure and adequate tourism services. The Travel and Tourism Development Index (TTDI) highlights Ecuador's low tourism competitiveness, a situation mirrored in Cañar. Although it is a safe location with high ecotourism potential, the absence of investment in hotel infrastructure and a focus on sustainability restricts its tourism potential. Local studies indicate that, despite being perceived as a safe destination, the limited supply of eco-friendly hotels hampers tourism growth, negatively impacting the local economy, cultural promotion, and environmental conservation. In this context, the creation of an eco-tourism lodge emerges as a critical strategy to overcome these barriers and promote sustainable tourism. This project proposes designing a lodge that integrates harmoniously with Cañar's natural surroundings, utilizing sustainable materials and creating architectural spaces that take advantage of natural views while minimizing environmental impact.