Modelo de Negocio para el Fortalecimiento de las Capacitaciones en el Sector Retail de Telecomunicaciones en Ecuador, Solución Estratégica para Reducir la Rotación del Personal de Ventas.

Abstract

This business model addresses the need to improve sales training in Ecuador’s retail telecommunications sector to reduce employee turnover. The main difficulty arises from unstructured and inconsistent training programs, insufficient monitoring mechanisms, and learning methods that do not correspond to the actual responsibilities of sales positions. This project explores multiple alternatives—intelligent platforms, digital content, and structured mentorship programs—evaluating them based on impact, cost, scalability, and feasibility. The analysis supports the design of a smart, personalized, and automated training system capable of adapting to individual needs. These approaches aim to increase performance, retention, and cultural alignment within the organization. The model represents a sustainable, strategic approach to transforming knowledge into a core business asset