Política de gestión de la comunicación interna de la CNT EP

Abstract

The main objective of the research was to establish the impact of internal communication factors within the CNT company. The methodology applied was inductive, through a cross-sectional study with a quantitative approach in which the categorical variables, transparency, efficiency, participation and image were correlated. The correlational design was chosen by the Kolmogorov test. The instrument was validated with a Cronbach's Alpha of 0.903, the sample chosen was 317 employees. After reviewing the descriptive and correlated data, it was found that the company's internal communication could be more transparent and clear. Although communication speeds up decision-making and is effective in disseminating relevant information, approximately half of employees do not feel that it fosters their commitment to the organization. Furthermore, internal communication does not seem to have a positive impact on the company's reputation in the market, according to the majority of respondents. These findings point to areas for improvement in CNT's internal communication.