INCIDENCIA DEL MANEJO DE LAS EMOCIONES DE LOS ADMINISTRADORES EN LA COMUNICACIÓN EFECTIVA DURANTE MOMENTOS DE CRISIS EN UNIDADES EDUCATIVAS DE SAMBORONDÓN

Abstract

In this research, it is identify that despite training in communication which the directors of educational institutions have, its communication is ineffective in crisis management. The general objective is to determine crisis situations in which managers tend to be more exposed to hold a poor relationship with his subordinates because of the poor management of their emotions. Is also suggested to establish an organizational psychological profile of educational director, identify what types of issues are likely to cause moments of crisis, recognize the characteristics in common that has communication in times of crisis in the management of educational enterprises at the local level and identify strategies that will help the management of communication in crisis. It is conclude that crisis situations involving students, parents and Education Ministry are those where there is more likely to generate poor relations with subordinates because of mishandling of emotions.