LA COMUNICACIÓN INTERNA Y SU INFLUENCIA EN EL CLIMA ORGANIZACIONAL: CASO, GOBIERNO AUTÓNOMO DESCENTRTALIZADO DE BABAHOYO

Abstract

The objective of this study is to analyze the constitutive aspects of internal communication, in order to determine its impact on the work environment of the GADM of Babahoyo. The approach is qualitative and a targeted interview was applied to five collaborators from various hierarchical lines of the GAD. The dimensions that were considered were based on criteria such as effectiveness, assiduity, clarity and communication barriers, as well as innovation in the communication process. Meanwhile, to assess the organizational climate, indicators such as hostility between workers, the effectiveness of communications in conflict resolution and the perception of openness and transparency by the administration were proposed. The result was that the Decentralized Autonomous Government Fecha: 17 octubre 2024 (GAD) of Babahoyo faces significant challenges that affect the organizational climate, including increasing levels of hostility between workers. These problems are exacerbated by power dynamics, hierarchies and bureaucracy, which hinder clear and effective communication. It is concluded that the constant updating of the GAD's communication channels, weighs the quality and purpose of the information and messages sent, positively impacting employee morale and the quality of public services offered.