ESTRATEGIAS PARA EL BIENESTAR COMO FORTALECIMIENTO DE LA SALUD EMOCIONAL Y AMBIENTE LABORAL. CASO: EMPRESA DETERGENTES DE ECUADOR

Abstract

This study aims to design strategies for staff well-being in the company Detergentes del Ecuador, which strengthen emotional health and improve the work environment, and its relationship with psychological demands, skills development, social support in the company, economic compensation and the perception of double presence. Based on a quantitative approach, descriptive and non-experimental design and cross-sectional. The results indicate that a significant number of workers experience stress linked to work demands and family responsibilities, exacerbated by the perception of gender roles. The importance of social support and an inclusive work environment is highlighted, consistent with the recommendations of the WHO and the International labor Organization, which emphasize the reduction of psychosocial risk factors such as persistent stress. In addition, the research suggests that the implementation of gender equity policies and work-life balance strategies, such as flexible schedules and parental leave, are crucial to improve the emotional well-being of employees. In turn, the need to improve the perception of financial compensation is highlighted, since its insufficiency negatively affects motivation and commitment. It is concluded that the adoption of emotional intelligence seminars and psychological assistance programs will contribute to reducing perceived demands and fostering a healthier and more productive work environment. In short, improving emotional health in the work environment is essential to enhance talent retention and strengthen the organizational culture at Detergentes del Ecuador.