IMPLEMENTACIÓN DE UNA NUEVA DIVISIÓN FLEXOGRÁFICA COMO ESTRATEGIA DE CRECIMIENTO Y DIVERSIFICACIÓN EN GRUPO GRÁFICO ENAJA

Abstract

At Enaja Graphic Group, our mission is to offer high-quality printing services. We currently have three printing divisions: OFFSET, DIGITAL, and LARGE FORMAT. The company is well-positioned in the market and we seek continued growth. We face challenges every day, and to achieve this growth, we need to invest in new lines or divisions that are at the forefront of market trends. The implementation of this new division involves investing in FLEXO-DIGITAL machinery, specifically designed to print labels and packaging with innovative finishes such as laminates, metallized, foil, and die-cuts. The need to create a new division arises due to the constant changes in customer purchasing preferences and needs. Customers increasingly demand different types of work, with diverse finishes, and in less time. This Flexo-Digital equipment is specifically designed to print on rolls, which are only used in automatic labeling pág. 4 Maestría en Gestión Comercial y Relaciones con los Clientes machines; that is, it does not require manufacturing or personnel to complete the process. Warehouse space is significantly reduced, as is the production process in terms of labeling, storage, and logistics.