IMPLEMENTACIÓN DE UN PLAN DE MARKETING DIGITAL Y COMERCIO ELECTRÓNICO PARA FOMENTAR EL CRECIMIENTO DE LA MARCA ÓPTICA OPTISALUD PARA EL MERCADO DE LA PROVINCIA DE EL ORO.

Abstract

The SME company Óptica Optisalud has begun implementing a Digital Marketing and E-Commerce strategy to foster brand growth within the province of El Oro. Its objective is focused on a marketing strategy to boost market interest and promote digital commerce for the optical products sold by Optisalud. The company faces a market opportunity to increase sales through the use of technological tools, reducing costs, and reaching more customers in the El Oro province market. The company has selected alternatives for Optisalud to increase sales and market share through the use of an E-commerce strategy and website in the customer purchasing process. A digital commerce strategy solely with social media (WhatsApp and Instagram) is also being implemented. The company also opens new physical locations in the province of El Oro, supported by digital advertising on social media