PIRIS PERALTA GLORIA ELOISA

Abstract

This business case addresses the effects of the 4x4 tax in Ecuador, a regulation that increased the import costs of small packages and significantly reduced the demand for Courier services. This situation directly impacted on the sector’s competitiveness and decreased company revenues, highlighting their strong dependence on international shipments. The main objective of this case was to ensure that the Courier company remained sustainable and competitive through customer retention, income diversification, and the improvement of internal processes. To achieve this, four strategic options were evaluated: a digital platform with a logistics subscription model, an ecosystem of logistics–financial alliances, the transformation into a sustainable integrated logistics operator, and a national premium Courier service with advanced traceability. After comparing costs, benefits, 4 Maestría en Gestión financiera y Riesgos risks, and implementation timelines, the fourth option was identified as the most feasible. This alternative requires a reasonable investment of USD 48,000, an implementation period of 4 to 6 months, and incorporates tools such as traceability software and smart lockers, which enhance customer experience and help the company stand out from informal competitors. The results show that this option ensures operational continuity, generates stable revenues, and creates opportunities for nationwide growth.