Implementación del departamento de neuro comunicación corporativa como fortalecimiento del desempeño laboral de los colaboradores de la empresa FIMID

Abstract

The objective of the study is to analyze the conceptual aspects of corporate neuro communication as a means of strengthening the work performance of FIMID's employees. The study has a quantitative, exploratory and descriptive approach. The findings focus on the fact that the impact of organizational communication has a significant relationship with brain function, which poses unique challenges and opportunities for effective communication in work teams. In addition, the implementation of a corporate neuro communication department can help its members adapt their messages and communication practices to meet the needs of listening and assertive and empathetic behaviors. Therefore, it is concluded that neuro communication can help create a more positive and productive work environment and transmit clear and motivating messages to enhance work performance, achieve strategic objectives and allow a strong and stable corporate identity.