Creación de la Oficina de Turismo Municipal en el Cantón San Jacinto de Yaguachi y su relación con la productividad económica. Caso de Estudio

Abstract

Tourism constitutes an emerging mainstay in the world economy, preferably in localities with a development path that find in the diffusion and promotion of tourism a necessary strategy to alleviate the priority needs of the community environment. The objective of this study is to analyze the tourist potential of the San Jacinto de Yaguachi canton-Republic of Ecuador and determine the feasibility of creating a municipal Tourism Office with the opportunity to improve the promotion of this region as a contribution to 1 Fecha: 14 marzo 2023 Diseñada por Edison Jair Duque Oliva PhD VERA–VERA y VILLAMAR-CHÉVEZ tourism, touristic development. economic development and productivity of the country. The methodology consisted of the application of interviews to the collaborators of the department of strategic planning of the cantonal municipality, whose dimensions dealt with the feasibility of a tourism department in the council as an economic resource to promote the cultural, natural and patrimonial production of the country. The results show that the canton has great tourist potential and that although it is true that the concern of the authorities has not guaranteed the socioeconomic and historical impulse of this region, the actions taken by the citizens to demonstrate the work that is being carried out are also commendable. carried out for the benefit of their communities. This allows us to conclude that tourism is a tool that improves the global economic system and helps to position its citizens as proactive entities and caretakers of the resources that their localities possess.