LA COMUNICACIÓN ORGANIZACIONAL Y SU INCIDENCIA EN LA GESTIÓN PÚBLICA DE LA DIRECCIÓN ZONAL 5 DEL MINISYERIO DE PRODUCCIÓN, COMERCIO EXTERIOR, INVERSIONES Y PESCA

Abstract

Effective organizational communication transcends the mere transmission of information, it constitutes the art of disseminating ethical values, establishing solid bonds of trust and promoting the creation of adequate communication channels between public management and citizens. The objective of this research is to analyze organizational communication and its impact on the public management of Zonal Directorate 5 of the Ministry of Production, Foreign Trade, Investments and Fisheries. The theoretical objective focuses on the analysis of various conceptualizations of the topic from the perspective of public management. While, the methodological design is qualitative descriptive and intentional sampling is used. The main result found is that organizational communication in this public institution has some barriers that can distort the message or that there is no fluid information between all areas or departments. This obstacle is due to the fact that some offices are far away, so basically they could arise. Connectivity problems, power outages that do not allow efficient communication. In conclusion, organizational communication and its impact on public management has a high impact, given that the lack and limited communication between the various areas of a public institution generates delays and inadequate internal processes that affect the satisfaction of external clients or citizens.