ESTRATEGIA DE INTERNACIONALIZACIÓN DE LOS CAFÉS ESPECIALES ECUATORIANOS

Abstract

The demands of international markets are becoming stronger as they expect to be beneficiaries of development and innovation of the countries that supply products. Coffee is a recognized product and demanded a large amount, with the passage of time consumers prefer taste this product in a different way, for this reason that producers and marketers have launched specialty coffees and other specifications in order to satisfy the consumers. Ecuador is a quintessential coffee producer; the country has coffee with delicious aromas and unique flavors. However, as exporters, there is a lack of experience to reach other markets. It is therefore necessary to analyze all factors that influence this issue to find a solution according to the same best efforts and through developing productive and commercial capacity of the country internationally.