ESTRATEGIA PEDAGÓGICA DE GAMIFICACIÓN PARA LA ESTIMULACIÓN DE LA COMPETENCIA COMUNICATIVA EN LOS ESTUDIANTES DE 2DO DE BACHILLERATOEN LA INSTITUCIÓN DE GUILLERMO ORDOÑEZ GOMEZ

Abstract

In a world where communication is the key to academic and social success, traditional teaching methods often leave students unmotivated and disconnected. This research arose from a desire to transform that reality through a gamification teaching strategy, which aimed to enhance the communication skills of second-year high school students at the Guillermo Ordoñez Gómez Educational Unit. The hypothesis was that integrating playful dynamics and digital tools such as Kahoot, Quizizz, and Educaplay would increase both communication skills and motivation and participation. Using a quasi-experimental design, 60 students were divided into experimental and control groups, and progress was evaluated through pre-tests, post-tests, questionnaires, and observations. The results showed significant improvements in oral and written expression, reading comprehension, and critical analysis, as well as a notable increase in confidence and enthusiasm. In conclusion, gamification not only transforms learning into an active and entertaining experience, but also establishes an innovative and deeply inspiring educational model.