LA PLANIFICACIÓN ESTRATÉGICA Y SU INCIDENCIA EN EL DESARROLLO LOCAL. CASO GAD MUNICIPAL DE CHUNCHI-ECUADOR.

Abstract

The objective of this study is to analyze the strategic planning of the Municipal GAD of Chunchi, in order to determine its impact on local development. The approach of the research work is qualitative, not experimental. The interview was used to obtain information, which was directed to authorities and officials of the Municipal GAD. The questions dealt with the fulfillment of institutional objectives and goals, periodic evaluation of planning, progress in social, economic, tourist and environmental aspects in the territory. The main results obtained were that, in the institution, strategic planning is deficient, because the projects established in the social, productive, economic and tourism spheres have not been able to be executed optimally due to the fact that there is no follow-up. the execution of the plans, there is also no periodic evaluation, which makes it difficult to meet institutional objectives. It is concluded that strategic planning constitutes a key factor for structural changes and the achievement of effective and sustainable results, which allows the territory to develop in several areas. In other words, achieve local development, which is the result of adequate strategic planning and the articulated management of the actors involved; that is, the active participation of local governments and civil society in favor of the desired development of the territory.