IMPACTO DE LA COMUNICACIÓN INTERNA SOBRE EL COMPROMISO AFECTIVO EN LOS SERVIDORES PÚBLICOS DEL MUNICIPIO DE QUEVEDO.

Abstract

The objective of this study is to evaluate how internal communication influences the affective commitment of public servants in the Municipality of Quevedo. To this end, a mixed-methods approach was used, including surveys of 218 employees and interviews with three officials from the human resources and departmental leadership areas. The dimensions assessed in the survey covered communication frequency, bidirectionality, clarity, and transparency. The interviews explored topics such as leaders’ perceptions of communication and its effect on employee motivation and retention. Quantitative results reveal that 83% of employees perceive internal communication as deficient, and 82% expressed dissatisfaction with the communication channels used, indicating a negative impact on their perception of communication and emotional connection to the institution. Qualitative data from the interviews highlighted a lack of resources and structures to improve communication, according to the interviewed officials. In conclusion, deficiencies in internal communication negatively affect employees' affective commitment. Although the institution has the potential to improve this aspect, it still faces significant barriers in terms of resources and technology, which limit its ability to optimize communication channels and enhance job satisfaction.