"LA INFLUENCIA DE LA GAMIFICACIÓN EN EL DESARROLLO DE LAS HABILIDADES DE LA LECTOESCRITURA DE LOS ESTUDIANTES DEL SUBNIVEL ELEMENTAL DE LA UNIDAD EDUCATIVA “BAÑOS"

Abstract

The following study highlights the importance of using gamified strategies in the literacy learning process and how their use positively influences student motivation in literacy development. The problem revolves around the difficulties teachers face in implementing effective methodologies such as gamification, aspects that affect student learning. In order to address these issues, a mixed design was used that combined qualitative methods (interviews, content analysis) and quantitative methods (surveys, systematic observation). The results show that the use of platforms such as Quizizz, Kahoot, Bini ABC, and Pocoyo Alphabet, mastered by teachers, promotes meaningful learning. Gamification promotes motivation, collaboration, and the development of reading and writing skills. Parents and specialists agree that these tools have a positive impact on the educational process. It is concluded that gamification, when well-guided, strengthens cognitive autonomy and improves students' literacy performance.