Gamificación en la Formación Corporativa y su Impacto en la Participación de los Empleados

Abstract

This research analyzes the impact of gamification on the corporate training of employees at Comercializadora y Exportadora Reycacao Export S.A., an Ecuadorian company dedicated to the commercialization and export of fine aroma cocoa. Using a mixed-method approach, combining surveys and interviews, the study examines how incorporating playful elements into training programs influences employee motivation, participation, and knowledge retention. The findings reveal that 76% of employees consider these elements make learning more engaging, 78% report increased motivation, and 77% believe they enhance information retention. Additionally, 70% state that games help in understanding complex concepts, 77% highlight their role in fostering peer interaction, and 69% affirm they facilitate the application of learned content in the workplace. Furthermore, 73% of employees report higher satisfaction with game-based training programs. The results suggest that gamification boosts engagement and makes learning more dynamic, though it faces challenges such as initial resistance from 13% of employees and the need to adapt technological infrastructure. Despite these challenges, the study concludes that gamification can be an effective tool for corporate training, provided it is tailored to the company's characteristics and organizational culture.