HOTEL SOSTENIBLE EN LAS TUNAS, MANABÍ QUE IMPULSA LA VALORIZACIÓN DEL ARTE LOCAL PARA EL DESARROLLO ECONÓMICO

Abstract

The establishment of a hotel that promotes local economy and values art in Las Tunas, Manabí, represents a significant opportunity to integrate economic development with environmental and cultural sustainability. This project proposes a tourism model that, through ecological architectural design, creates spaces for the promotion and commercialization of local art, contributing to the appreciation of Manabí’s culture. According to Arroyo (2018), "cultural and adventure tourism offers significant potential for the development of local communities," justifying the inclusion of workshops, permanent exhibitions, and sales points for regional artisans. The hotel will function as a dynamic cultural center, allowing visitors to engage in artistic experiences such as ceramics, painting, sculpture, and other traditional expressions. This synergy between tourists and the community will foster a cultural exchange that strengthens Manabí's identity and enhances the region's tourist appeal. Regarding sustainability, the project adopts a holistic approach by incorporating local and renewable materials in construction, alongside efficient management of water and energy resources. This strategy aligns with international policies for responsible and sustainable tourism, contributing to the preservation of the natural environment and the strengthening of the region's circular economy. The hotel will implement environmental awareness programs for guests and ecological activities, such as marine wildlife observation and coastal reforestation. With these elements, the hotel not only stimulates the local economy but also positions itself as a reference point for sustainable tourism in Manabí. By integrating local art, sustainability, and economic development, this project aims to meet the needs of the tourist market while enhancing community well-being and preserving its cultural identity.