Título de la propuesta o iniciativa: Tecnificación de productos artesanales en la empresa Orfelina Factory

Abstract

The project for the technological enhancement of artisanal products at Orfelina Factory analyzes the feasibility of modernizing its production process through the incorporation of technology and machinery. In this context, various challenges are identified, including the decrease in demand, attributed to the high costs of artisanal production and the market's preference for more accessible alternatives. To address this issue, three strategies were evaluated: maintaining the artisanal production model, implementing technology, or outsourcing part of the production process. From a financial perspective, an initial investment of $100,000 is projected, with a return rate of 20% over a period of two years. Additionally, a comprehensive risk analysis was conducted in the financial, operational, and commercial areas, establishing appropriate mitigation measures. Finally, a structured implementation plan is proposed in different phases, which include planning, machinery acquisition, staff training, pilot testing, and continuous monitoring, with the aim of strengthening the company's competitiveness without compromising the artisanal essence of its products.