ANÁLISIS BIBLIOGRÁFICO DE LA INFLUENCIA DEL TELETRABAJO EN LA ATRACCIÓN DE TALENTO EN ECUADOR

Abstract

The aim of the study is to analyze the influence of telework on talent attraction in Ecuador, highlighting its growth since the COVID-19 pandemic. The study follows a qualitative and descriptive design, examining how telework has proven to enhance job flexibility, increase productivity, and attract international talent, which has been a key advantage for Ecuadorian companies. This qualitative analysis of the literature reviews the impact of talent management, its benefits, cost savings, staff retention, challenges, technological adaptation, and disconnection between employees and supervisors. Additionally, it explores the decisive factors for attracting young talent today, such as work-life balance being prioritized over salary. The results reveal that companies implementing telework strategies are more efficient in retaining skilled personnel, although this requires investment in technology and ongoing training. The study concludes that despite the challenges, telework presents an opportunity to transform the labor market in Ecuador, enabling companies to adapt to new labor demands and improve their competitiveness.