CREATION OF A MULTI-SERVICE CENTER TO ACCESS UNIVERSITIES IN THE UNITED STATES
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Abstract
Obtaining a degree from an American university has been for a very
long time a dream for Ecuadorian students. The number of students studying
abroad in the United States increased from last year and; because of
government legislation and financial aid to students a continuous upward
trend is forecasted. To be accepted students must show academic excellence
starting in high school years and brilliant performance in the standardized
exams, along with other variables and qualifications specific to each
university. This is why the application and admission process is the most
important stage for any student wanting to study in the U.S.
Ecuadorian students can prepare for the standardized exams and in some
cases receive counseling in the exam-prep institutions located in the city.
However these institutions are not certified exam-taking centers and lack
other services that the students need while going through the application and
admission process, which sometimes lead the students to go to various
institutions and to travel to other cities. The Testing Center will be the first
certified multi-service center in Guayaquil and La Puntilla in which students
can start and finish their application and admission process all in the same
place. Students will benefit from the advising, academic, testing and
opportunity center services that the Testing Center will offer with customized
studying plans and activities for every student based on analysis and
examination by the highly qualified professional staff.
These services are targeted for students living in the Guayaquil and La
Puntilla area wanting to achieve a third level education in the United States.
Currently there are small and medium institutions in those areas that offer
similar yet not all services that the Testing Center will offer. These institutions
are, however, poorly managed and none is identified as a market leader. This
is why the Testing Center has the opportunity to seize the market and
position itself as a market leader by becoming the first center to offer multiple
services through a state of the art process aimed to provide personalized
advising sessions, high quality preparation classes, certified standardized
exam-taking services and counseling in opportunity services like scholarships
and financial aid with its professional and highly trained staff; all which will set
the Testing Center apart from its competition.
The long-term development plan for the Testing Center is to reinvest the
income for internal expansion by acquiring a property where the center can
provide more classrooms to satisfy the growing demand of students. The
Testing Center forecasted cash flow shows a constant growth in sales
revenues of $687,600 in year 1, $721,980 in year 2 and $758,079 in year 3.
In year 4 an outflow of $800,000 is anticipated to acquire a new testing center
and increase the number of classrooms
Description
Obtaining a degree from an American university has been for a very
long time a dream for Ecuadorian students. The number of students studying
abroad in the United States increased from last year and; because of
government legislation and financial aid to students a continuous upward
trend is forecasted. To be accepted students must show academic excellence
starting in high school years and brilliant performance in the standardized
exams, along with other variables and qualifications specific to each
university. This is why the application and admission process is the most
important stage for any student wanting to study in the U.S.
Ecuadorian students can prepare for the standardized exams and in some
cases receive counseling in the exam-prep institutions located in the city.
However these institutions are not certified exam-taking centers and lack
other services that the students need while going through the application and
admission process, which sometimes lead the students to go to various
institutions and to travel to other cities. The Testing Center will be the first
certified multi-service center in Guayaquil and La Puntilla in which students
can start and finish their application and admission process all in the same
place. Students will benefit from the advising, academic, testing and
opportunity center services that the Testing Center will offer with customized
studying plans and activities for every student based on analysis and
examination by the highly qualified professional staff.
These services are targeted for students living in the Guayaquil and La
Puntilla area wanting to achieve a third level education in the United States.
Currently there are small and medium institutions in those areas that offer
similar yet not all services that the Testing Center will offer. These institutions
are, however, poorly managed and none is identified as a market leader. This
is why the Testing Center has the opportunity to seize the market and
position itself as a market leader by becoming the first center to offer multiple
services through a state of the art process aimed to provide personalized
advising sessions, high quality preparation classes, certified standardized
exam-taking services and counseling in opportunity services like scholarships
and financial aid with its professional and highly trained staff; all which will set
the Testing Center apart from its competition.
The long-term development plan for the Testing Center is to reinvest the
income for internal expansion by acquiring a property where the center can
provide more classrooms to satisfy the growing demand of students. The
Testing Center forecasted cash flow shows a constant growth in sales
revenues of $687,600 in year 1, $721,980 in year 2 and $758,079 in year 3.
In year 4 an outflow of $800,000 is anticipated to acquire a new testing center
and increase the number of classrooms