Implementación de estrategias de comercio digital para incrementar las ventas en la Distribuidora de Helado Topsy

Abstract

The objective of this project is to recover and increase the sales of the Topsy Ice Cream Distributor. After analyzing different alternatives, evaluating the impact on sales and the implementation cost, it will be considered that the best option is to implement an e-commerce channel for order management. This strategy makes it possible to recover sales that have been lost in recent years due to the difficulty of access by commercial advisors to areas where insecurity has increased. It will also be an important tool to gain market share from the competition. Digital commerce offers small and medium-sized businesses the opportunity to make ordering easier for their customers, while improving their market share thanks to the coverage provided by digital applications.