ESTUDIO DE PREFACTIBILIDAD TÉCNICO Y ECONÓMICO PARA LA CONSTRUCCIÓN DEL CONJUNTO VACACIONAL “PARAÍSO AZUL” EN LA PARROQUIA DE CRUCITA EN EL PERÍODO DE 2024-2025.

Abstract

The study focuses on evaluating the technical and financial feasibility for the construction of the “Paraíso Azul” tourist complex in the parish of Crucita, Ecuador. Due to the tourism boom in the area and the scarcity of property investments, the need arose to evaluate the feasibility of the project, taking into account both architecture and finances. A hybrid tactic was used, conducting a market survey of a probability sample of 150 individuals, which revealed the inclinations of future consumers and tourist appetite. A SWOT study was also conducted to unravel the internal and external elements that could shape the success of the project. The findings reveal that the vacation offer is highly attractive, backed by the rising tide of visitors. The sale of 36 apartments promises an income of $3,348,810.00, while disbursements are estimated at $2,745,973.96. This disparity projects a gross profit of 18% on revenue, underscoring the economic brilliance of the project. In the economic field, essential signs have been detected that reveal an optimistic horizon. The Net Present Value (NPV) of the project reaches $159,641.59, revealing that the discounted future income exceeds the expenses, while the IRR reaches a fascinating 48.94%, exceeding the AARR of 17.46%. In addition, a payback period of four years is calculated, indicating a rapid revival of the invested capital. In summary, the pre-feasibility analysis for “Paraíso Azul” not only confirms the technical and financial feasibility of the project, but also underlines the relevance of integrating state-of-the-art techniques such as BIM in its execution. This holistic approach is presented as an alternative to cover the need for lodging in Crucita and promote the economic and social growth of the parish, optimizing the infrastructure and creating new job opportunities.