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Recent Submissions
Análisis de Viabilidad de Implementación de alternativa de un nuevo sistema de información comercial para una empresa de consumo masivo
(2024-12) ARBOLEDA VALDIVIEZO FRANCIS BOLIVAR; FLORES GARZON EDWIN PATRICIO
La organización enfrenta un desafío crítico debido a las limitaciones
de su sistema de información comercial, que depende de procesos
manuales, reportes desactualizados y una estructura de datos
fragmentada en múltiples servidores. Estas deficiencias afectan áreas
clave como logística, comercial, marketing y finanzas, dificultando la
toma de decisiones estratégicas basadas en datos en tiempo real.
Además, el sistema actual no puede soportar el crecimiento proyectado
en el volumen de datos ni la expansión en nuevas líneas de productos,
lo que pone en riesgo la eficiencia operativa y la competitividad. En
este contexto, la modernización del sistema mediante una solución
escalable y automatizada, como Power BI, es esencial para centralizar
datos, optimizar procesos y garantizar la sostenibilidad operativa en un
entorno empresarial dinámico.
Transformación Estratégica del Contact Center para Potenciar la Eficiencia y la Experiencia del Cliente
(2024-12) ALBAN MENDOZA DANIELA CAROLINE; LOPEZ FLORES RENATO RENE
La empresa objeto de análisis pertenece al sector financiero, donde la experiencia brindada a los clientes a través de sus canales de comunicación es un diferenciador clave en un entorno altamente competitivo. En particular, el contact center desempeña un papel fundamental, ya que es el canal mediante el cual los clientes pueden comunicarse de manera inmediata para realizar consultas o presentar requerimientos. Por lo tanto, el presente caso de negocio busca implementar estrategias que no solo garanticen la excelencia en la atención al cliente, sino que también potencien la eficiencia operativa.
Implementación de Trade Marketing con personal interno de la compañía y la contratación de nuevos vendedores para fortalecer el canal tradicional de la empresa “Postres DC”
(2024-12) ANDRADE LEON VANESSA WENDY; LUCIN GARCIA ANGIE SUJEIDY
The company “Postres DC” is a medium-sized company
with 20 years in the market, which in the last 5 years has
had accelerated growth thanks to its participation in the
manufacture of private labels for supermarket chains in the
country, the main concern of the General Management is
largely dependent on sales from said channel. The
objective of this study is to help the company increase its
clients from the traditional channel and position its brand
in the Ecuadorian market. To fulfill this purpose, the
implementation of Trade Marketing with company
personnel and the hiring of more salespeople is proposed
as a strategy. . to strengthen the sales team, since currently
the company does not maintain an adequate structure or
process for the traditional channel, its efforts are
concentrated on serving the modern channel. The
implementation process will last 11 months and as a result
it is expected to obtain a 20% growth in the customer base
and a 20% growth in sales, which translates into greater profitability and growth in market share. Applying trade
marketing in mass consumption products is key to
strengthening the brand's presence at the point of sale,
optimizing distribution, and generating a competitive
advantage by aligning marketing strategies with the needs
of the channel and the end consumer, thus promoting sales
growth and loyalty
RUBIO MENA DARIO
(2024-12) Implementación de un sistema con inteligencia artificial para la gestión de inventarios en la empresa Llanticentro L&M S.A.
This business case outlines the objective of optimizing inventory management at LLANTICENTRO by implementing the Odoo system. The proposed strategy leverages historical sales data, seasonality, and market trends to forecast future demand, utilizing advanced technological tools. Analysis suggests that this implementation could lead to a 15% reduction in operating costs and a 20% increase in the availability of key products, resulting in a positive ROI within 12 months. Consequently, the system is expected to facilitate more informed decision-making, enhance operational efficiency, and provide a competitive market advantage. In summary, the project is both viable and strategic, contingent upon adequate training, seamless technological integration, and ongoing monitoring to ensure maximum benefits.
Sistematización De Inventario Para Cliente En Centro De Distribución
(2024-12) FREIRE GALLEGOS JUAN MARTIN
The document describes the operational and logistical issues faced by a
distribution center, referred to as "CD ALOAG". Its main challenge lies in
the inefficient inventory management, which negatively impacts the
corporate image and customer trust. For this reason, the urgent need to
invest in advanced technological solutions is emphasized, particularly
through the development of software tailored to meet customer
requirements. The goal is to optimize inventory management, improve
operational accuracy, and strengthen logistical capabilities. With an
investment of $4,830 USD per month, the final result is the reduction of
labor costs, maintaining a high level of competitiveness in a constantly
evolving market, and the comprehensive management of warehouse
control. This investment is not only essential for improving operational
efficiency but also for regaining customer trust and ensuring long-lasting
business relationships. Based on the conducted study, it is concluded that
continuous development of operational systems is critical, as these systems
must be adaptable and flexible to market changes, given their direct impact
on the business relationships that can be established.