IMPACTO DE LOS MEDIOS DE COMUNICACIÓN EN LOS MERCADOS FINANCIEROS DE PRODUCTOS AGRÍCOLAS

Abstract

The research establishes the relationship between the media and finance. That is, the factors of information that directly and indirectly affect the price of agricultural products, in this case cocoa. A qualitative analysis was designed through the study of cases that determined the impact of the information disseminated on the prices of the cocoa sector. The conclusions of the analysis indicate that in financial markets communication is vital. Not all investors are professionally trained in financial matters because they allow themselves to be carried away by the information available on the web, press, radio or television. A simple rumor is capable of generating large disturbances in the stock market. The news that is disclosed on a daily basis directly influences the price of various tradable securities in the markets and their peers in the stock market. The purpose of the press is to publish messages as truthful as possible, however, the flaws in the verification mechanisms, both from the media and from the investors caused misuse of information at the business level, to obtain illegal advantages.