ANÁLISIS DE LA OPORTUNIDAD DE COMERCIALIZACIÓN DE ROSAS DE OTAVALO A NUEVA ZELANDA

Abstract

In Ecuador the flower market is experiencing a significant development, which has allowed that the Ecuadorian flowers are widely recognized and appreciated by the international market for its variety and quality; these factors have encouraged the export potential. The work develops an analysis of the opportunity of marketing of Ecuadorian flowers to New Zealand. Research allowed to know the factors that favor the entry into this new market, the application of a descriptive and explanatory research type was therefore for obtaining the information required. As a quali-quantitative survey research, was defined since were carried out surveys and interviews. Once developed the research could identify that there is availability of market national flower to the New Zealand market, taking as a case study the Planterra company so that it takes the initiative to open up to new markets.