ÉTICA EN LA COMUNICACIÓN INTERNA COMO VÍA PARA MEJORAR EL CLIMA ORGANIZACIONAL: CASO ECOMUNDO

Abstract

The purpose of this investigation was to identify and analyze ethical dilemmas that are involved in the internal communications of organizations and that have an influence on organizational climate. In order to accomplish that, the author did a case study of Ecomundo, an academic institution located in Guayaquil. The study, which was descriptive, and a fieldwork, demanded data collection using surveys and interviewing employees and authorities of the organization. Once obtained the results, a plan was proposed to improve internal communications practices, so that communication can accomplish its purpose of being a strategic tool for the organization, and that has a positive influence on organizational climate and improves the performance of the institution as well. This plan was based on ethics and it was created from a selection of Ecomundo’s core values, the ones that, in order to get to the results, must be understood, accepted and experienced by each member of the organization.