REDES SOCIALES COMO FUENTE DE RECLUTAMIENTO PARA LAS ÁREAS DE RECURSOS HUMANOS

Abstract

This research refers to the adoption of social networks as a source of recruitment of personnel, this case study aims to analyze the benefits that the Human Talent area obtains with the adoption of social networks as an alternative to recruit staff comparing the relationship between the costs of the recruitment by recommendation of the employees, the time of recruitment and the quality of candidates obtained. The company Gemio S.A. is dedicated to the sale of articles related to computing, electronics, audio, video and white line. The research methodology was carried out based on the case study, a qualitative, transectional and descriptive design was used, identifying the data required at a specific time, the instrument used was the interview addressed to the company administrator, the department manager Human Resources and the payroll assistant, where the recruitment process and the impact of social networks on this process were investigated. Likewise, the costs and characteristics of recruiting were compared on the recommendation of the employees, with respect to social networks. Finally, a proposal to recruit using these networks is suggested, showing the advantages and experiences obtained after applying the suggested idea. It is concluded that social networks are less expensive and have greater benefits than recruitment based on recommendations.