ANÁLISIS DEL SECTOR HOTELERO DE GUAYAQUIL FRENTE A LA CREACIÓN DE UN BUREAU DE CONVENCIONES

Abstract

Business tourism is one of the segments recognized by the World Tourism Organization (WTO) as the most dynamic and exquisite in all its forms, hence the countries whose main activity are trade and tourism, have promoted the creation of Bureaus as a fundamental tool, that leads to economic development of countries. Starting from the premise this article seeks to demonstrate the importance of knowing, what is the ability of Guayaquil to capture a higher demand that will be necessary to create the Convention Bureau in the city. The benefit is undoubtedly for the hotel industry, who will benefit from the revenues, originated by room sales, complementary services, tourist arrival and the creation of job opportunities that will invigorate the local economy and will project as one of the top choices of business tourism.