ANÁLISIS DEL IMPACTO COMERCIAL QUE HA GENERADO EL MANUAL DE BUENAS PRÁCTICAS COMERCIALES PARA SUPERMERCADOS Y PROVEEDORES EN LAS MIPYMES: CASO DE ESTUDIO DE LA EMPRESA "A"

Abstract

There is a significant growth in the number of companies and sales in the country, which can have a positive impact on the economy if the Good Practices Manual for the Supermarket and / or similar sector and its suppliers is practiced. This paper aims to demonstrate the commercial impact that has generated the reform exposed by the Superintendent of Control of Market Power focusing on products or services by actors of the Popular and Solidarity Economy, artisans, as well as the micro and small business legally Constituted, will be taken as case study the micro-enterprise "A" located in the city of Quito. The benefits of the manual are discussed and disclosed. In the case study analyzed shows that sales increased by 283% compared to the year 2014.