PLAN DE FIDELIZACIÓN A TRAVÉS DEL MICRO VIDEO PARA LAS EMPRESAS DE FIESTAS INFANTILES DE LA CIUDAD DE GUAYAQUIL.

Abstract

In the era of Marketing 3.0 the competition of companies dedicated of organization of children's parties in the city of Guayaquil to attract customers is on social networks , this medium has become really important to settle commercial presence and interact with customers taking advantage of the use of banners, micro videos and messages, all of them virtual. This has led us to develop competitive target market as a loyalty scheme customers of micro Social networks using videos. For acceptance levels of the variables used in the plan, it was required the use of the survey to potential customers in the city of Guayaquil and interviews focused on executives of major companies of children's events . After made the analysis, it developed the plan for the introduction of micro videos in social networks most used for customers