“ELABORACION Y COMERCIALIZACIÓN DE POLLO DESHILACHADO PRECOCIDO LISTO PARA SERVIR COMO ALTERNATIVA GASTRONOMíCA PARA LOS HOGARES ECUATORIANOS”

Abstract

This project consists of the Production and Commercialization of Chicken deshilachado precocido ready to serve as gastronomic alternative for the Ecuadoran homes, in which the flesh of chicken will be submitted to an operation of grinding to take advantage of his nourishing properties and to simulate a firm structure. On the basis of this product there will be able to be elaborated different plates of food of an easier and rapid way. Bearing in mind these aspects and the fact that the chicken is a product of massive consumption in our country, his target on the current market they are the consumers of chicken like the housewives, professionals and students. This work also will be a contribution to the poultry industry to generate value and to develop competitive advantages across the strategies of the marketing.