“MARKET STUDY AND CULTURAL ANALYSIS FOR THE COMMERCIALIZATION OF PAN DE YUCCA IN JAPAN”

Abstract

Ecuador and Japan have maintained commercial relations for a long time, making it the most important market in Asia. Due to Ecuador’s lack diversity on its export products, the amount of trade hasn’t increased considerably and the Japanese market remains relatively new to the majority. A product like pan de yucca, with the correct strategic and cultural approach, can open the way for the diversification of Ecuador’s export products with a higher value added and increase the trade between Ecuador and Japan. For this purpose it is not only necessary to be familiar with market strategies but also submerge into the other country’s culture and learn to deal with their people to build long-lasting business relationships. This will not only increase the trade, but will create new jobs and incentivize others to do the same with other products and export them to other countries as well.