EMPRESAS ORGANIZADORAS DE EVENTOS: HERRAMIENTAS ESTRATÉGICAS PARA POTENCIALIZAR RELACIONES ENTRE LAS ORGANIZACIONES Y CLIENTES

Abstract

Currently one of the tools that are applied in the area of public relations firms, is the development of corporate events, since it allows them get involved with the different stalkeholders, in addition to providing benefits in relation to the strengthening of a positive perception with regard to the corporate image, for which on many occasions to hire companies specialize in this area. It seeks to analyze the current situation of several businesses that are dedicated to provide the service of organization of corporate events, to which it is necessary to implement a type of explanatory research-descriptive, with identifying the level of satisfaction and dissatisfaction that have the contracting companies with respect to the service they receive from the companies that offer services in the organization of events.