EVOLUCIÓN TURÍSTICA DE LA CIUDAD DE GUAYAQUIL DURANTE EL SIGLO XX - XXI

Abstract

The city of Guayaquil has been characterized throughout history by its commercial and economic relevance. However, it has been growing in the touristic field seeking to position itself as part of the country’s tourist offer. Gradually, Guayaquil has gained this recognition, positioning itself as a tourist city. The purpose of this paper is to explore the tourist evolution of the city during the 20th - 21st century, through the bibliographic review; in addition, to complement the content, five interviews were conducted with personalities linked to the sector. About findings, found highlighted that the process of urban regeneration was the pattern that gave openness to the tourist development of the city; subsequently, the creation of the tourism company contributed to the regional expansion of Guayaquil as a destination, the creation of the tourist observatory of the city and the registration of the tourism inventory, from which it was obtained that in the predominant cultural and natural attractions that allow the offer of different modalities of tourism.