LA COMUNICACIÓN INTERNA Y SU RELACIÓN CON EL COMPROMISO AFECTIVO: UNA APROXIMACIÓN TEÓRICA

Abstract

Internal communication prevents subjectivities and errors that cause loss of money and deteriorate the quality of processes and corporate image (Callejo, 2001). According to the literature, an informed collaborator is more committed, and as a result is more productive and motivated. This is key for an organization to differentiate itself from others, achieve the objectives set and achieve success (Arru, 2014). Therefore, the objective of this research is to analyze the relationship between internal communication and affective commitment. A literature review study was carried out, applying the analytical method and the qualitative approach. The level of the research is theoretical and the types of research that were used were documentary and explanatory. We reviewed 71 articles related to the variables: internal communication and affective commitment. The information was obtained from the databases: ProQuest, ScienceDirect, Taylor & Francis Online, Human Management, Dialnet, EBSCO, among others. As main findings, it was found that there is a positive relationship between internal communication and affective commitment, and, through from the found and analyzed theories, six intermediate variables were identified that connect the study variables and promote their development.