“ANÁLISIS DE LOS ENFOQUES DE GESTIÓN EMPRESARIAL APLICADOS POR EMPRESAS CERVECERAS. CASO: CERVECERÍA NACIONAL”.

Abstract

Was this study performed in order to analyze business management approaches applied by the beer companies, taking as a particular case the national brewery, a company that has managed to stand out in the local market with their actions business focused to different approaches, what has allowed it to remain in the market by over 131 years of operations, therefore, his efforts have enabled him to be the local representative of some international brands, given that it applied in a way constant standards such as ISO 9001 on the incorporation of systems management, management of quality and safety, being an important benchmark of development and sustained growth for other companies in the local market. It is worth mentioning that for the present study it was necessary to do the primary information survey, for which a non-experimental investigation was carried out, under a descriptive type, thus allowing to have relevant information on the perspective of the owners of the artisanal breweries. the city, as well as to have timely information from representatives of the National Brewery, being able to determine what has been the key to the success of this organization. From the study carried out, it was possible to conclude that the implementation of an integral management system, based on five management approaches: quality management systems based on ISO 9001 certification; occupational health and safety administrative systems based on OHSAS 18001; environmental management system based on ISO 14001; food safety management systems based on ISO 22000 and the management system in control and physical security, have allowed it to establish itself as a leading brand in the national brewing sector, and perform an efficient management that is evident in the business results obtained by the company.