FACTIBILIDAD DE IMPLEMENTACIÓN DEL PROCESO DE PRODUCCIÓN ORGÁNICA Y COMERCIALIZACIÓN DE LA MORINGA OLEÍFERA EN LA FINCA VALERIA. GUAYAS

Abstract

The drumstick tree is mainly from India, which has many nutritional and healing properties, is a plant with a lot of vitamins and essential nutrients for life, which avoid many diseases, by strengthening the immune system. In addition, the drumstick tree can be used for animal breeding, in the beauty and biotechnology industry, under this premise and through bibliographic research it is tried to demonstrate that the feasibility exists to generate the entrepreneurship, to generate new sources of work and to promote a model Of a profitable and easy to structure business at the Valeria farm in the province of Guayas. A review of data from reliable sources was carried out, demonstrating the veracity of this research, from the production to the commercialization of the drumstick tree, in some of its different alternatives. further, having to overcome problems such as the need of technical preparation and marketing of the product by the workers, such which have been overcome by conducting various trainings and an aggressive campaign through the different forms of electronic commerce and social networks, in this manner all planned objectives are met, concluding with an IRR 26% and a NPV of $37.823,60 determining the feasibility of implementing the drumstick tree crop production process in an organic manner by improving feeding patterns and establishing a commercial alternative to promote new jobs and Profitable business.